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You are here: Home / Spin Sucks / Spin Sucks 179: Rethinking and Unlearning
The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 179: Rethinking and Unlearning

January 19, 2022 by Gini Dietrich Leave a Comment

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For Halloween this past year, my husband dressed up as Ted Lasso. He typically has a beard, but when he walked out of the bathroom that morning with his porn ‘stache and no beard, I thought I might actually pee my pants from laughing so hard. I was like, “What in the heck is going on here?” It was perfect.

People tell him all the time that he is Jason Sudekasis’ doppelganger so to say he nailed that costume is putting it mildly. He was the most popular person on our block, much to our small child’s dismay. As people passed him on the street or yelled, “TED LASSO!” from a block away, he would quip a Lasso quote: “The harder you work, the luckier you get.” or “I do love a locker room. It smells like potential.” or “If that’s a joke, I love it. If not, can’t wait to unpack that with you later.” or “Believe!” 

But his favorite was, “Be curious!”

The full quote from Ted Lasso was during the famous darts scene when he said, “Guys have underestimated me my entire life. And for years, I never understood why. It used to really bother me. But then one day, I was driving my little boy to school, and I saw this quote by Walt Whitman, and it was painted on the wall there. It said, ‘Be curious, not judgmental.’ I like that.”

I won’t tell you what happens next, in case you have yet to see the first season (and, if you haven’t, you really, really, really need to stop what you are doing and go watch it), but it comes right in the middle of one of the best scenes in television.

It also prompts such a great lesson for communicators and the evolution of our industry and our careers, which is what we’re going to discuss on this week’s episode.

Resources Included:

  • Think Again
  • Spin Sucks
  • Adam Grant’s Discussion Guide
  • Spin Sucks Community

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

Filed Under: Spin Sucks Tagged With: Adam Grant, ClickUp, communications, Spin Sucks, spin sucks community, Think Again

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