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Circle of Fellows #90: Communicating Change

March 16, 2023 by Shel Holtz Leave a Comment

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Everybody hates change, right? You hear that all the time; it’s why organizational change is so hard. The fact is, people love change. They willingly and enthusiastically make changes all the time. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses…

If change is hard in organizations, it’s not because people just don’t like change. If there is resistance to change, you have to know why. Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business. (As they say, change is the only constant in life.)

On Thursday, March 16, 2023, four Fellows of the International Association of Business Communicators (IABC) discussed a wide variety of communication-related change issues.
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Filed Under: Circle of Fellows

EPISODE #69: JASON ANTHOINE ON BECOMING A COMMS TRUSTED ADVISOR

March 16, 2023 by Sharon McIntosh and Sharon Phillips Leave a Comment

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As communicators, we are often at our best while functioning as trusted advisors to executives, colleagues and other key business stakeholders. But trust isn’t gained overnight. How do you build trust for the long-term?

Enter Jason Anthoine, the managing founder and “head honcho” of Audacity, a communications consultancy that helps companies inform, involve and inspire their employees by immersing themselves in businesses and absorbing as much as possible, from balance sheets and organizational goals to day-to-day operations.

“We will never be able to understand what their world is like unless we insert ourselves into it,” Jason told us. “We’re here to understand you better so we can give you more of what you want and, more importantly, less of what you don’t want.”
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Filed Under: EE Voice Tagged With: audacity, change_management, Strategy, trust, trusted_advisor

FIR #322: If Not Twitter, Then Where?

March 9, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-322.mp3

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Network outages. Fleeing advertisers. Disaffected staff. News reports of abusive behavior. Rents in arrears. And news feeds are increasingly swamped with posts from trolls and bots. Things are not looking good for the bird site. But if it fails, what’s the alternative? The fediverse is questionable. LinkedIn is solid, but its focus is on business. Jack Dorsey’s Bluesky is coming, but it’s federated, too.  Is there anything out there that can serve the function Twitter does? Neville and Shel examine the situation and explore the alternatives in this short midweek episode.
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Filed Under: For Immediate Release

FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

March 6, 2023 by David Strom Leave a Comment

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https://traffic.libsyn.com/fir/Fir_B2B_158.mp3Podcast: Play in new window | Download (Duration: 18:59 — 14.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options We are back after a hiatus and speaking to Anna Griffin, who recently joined cloud storage provider Commvault as Chief Market Officer. Anna has held marketing leadership positions at Smartsheet, Intercom, Nortel, CA and… Continue Reading →

Filed Under: FIR B2B Tagged With: Anna Griffin, Commvault, marketing

ALP 183: Think twice about seeking awards for your agency

March 6, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_183_1.mp3

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In this episode, Chip and Gini discuss why the time and money spent on awards may be misplaced.
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Filed Under: The Agency Leadership Podcast

FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms

March 3, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-321.mp3

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In the laundry list of mistakes and missteps from Norfolk Southern in the wake of the disastrous train derailment in East Palestine, Ohio, what stands out the most is that the company seems to be making it all about them and not the people suffering the fallout of the crisis. (At a town hall meeting, a company representative kept repeating how awful everyone at Norfolk Southern felt about the incident. Nobody in East Palestine cares how anybody at Norfolk Southern feels.) You have to wonder if they’re getting and ignoring good crisis counsel, if the counsel they’re getting is bad, or if they’re not getting any professional input at all.
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Filed Under: For Immediate Release

FIR #320: The Chorebots of 2033

February 28, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-320.mp3

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Artificial Intelligence is already embedded in daily life, from product recommendations based on past purchases to playlist suggestions. If you use a smartwatch or health-monitoring wearable, you’re using AI. The leap demonstrated by recently released generated AI apps suggests that future developments are going to come at an accelerated pace. We’ve also seen amazing robotic developments. (Have you watched a recent Boston Dynamics video or checked out Loona, the robotic pet that was the hit of CES in January?) Mix the two, bake for a decade, and imagine what you’ll get.
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Filed Under: For Immediate Release

ALP 182: Do you need a new tool for [whatever]?

February 27, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_182_4.mp3

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Like many of us, agency owners can fall into the trap of believing that tools solve problems.
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Filed Under: The Agency Leadership Podcast

FIR #319: Return to Work Mandates Damage Engagement and Productivity

February 23, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-319.mp3

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A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to reveal exactly the opposite: Productivity rose near the start of the pandemic and plummeted when companies began demanding employees come back to the office. Engagement numbers also fell well after the start of the pandemic in 2020, according to the premier engagement researcher. The world of work has changed, whether senior leaders understand that or not, which puts a lot of responsibility on the shoulders of in-house communicators.
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Filed Under: For Immediate Release

ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you)

February 20, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_181_1.mp3

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Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.
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Filed Under: The Agency Leadership Podcast

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