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The Spin Sucks Podcast with Gini Dietrich (album art)

A Conversation with Mini-Me. Happy 200th Episode!

May 18, 2022 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC6526919675.mp3

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We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
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Filed Under: Spin Sucks

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #194: It Needs to Be a Perfect Pitch

May 4, 2022 by Gini Dietrich Leave a Comment

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Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.

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Filed Under: Spin Sucks Tagged With: pitch, propel

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #193: Who is Responsible for Deception at the Top?

April 27, 2022 by Gini Dietrich Leave a Comment

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Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can’t be pointed at PR.

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Filed Under: Spin Sucks Tagged With: Anna Delvay, Elizabeth Holmes, spin sucks community, Theranos

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #192: It All Starts With Owned Media

April 20, 2022 by Gini Dietrich Leave a Comment

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This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model” and explains how to measure its success. 

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Filed Under: Spin Sucks Tagged With: owned media, PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #191: Building Traction as Fast as Possible

April 13, 2022 by Gini Dietrich Leave a Comment

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On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.  

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Filed Under: Spin Sucks Tagged With: Truescope, trump, Trump's Blog

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #190: Make Your Social Decisions Strategically

April 6, 2022 by Gini Dietrich Leave a Comment

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Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. 

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Filed Under: Spin Sucks Tagged With: PESO Model, State of Journalism Report

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #189: Earned Media in the Age of the Paywall

March 30, 2022 by Gini Dietrich Leave a Comment

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Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks. 

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Filed Under: Spin Sucks

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks #188: Gleefully Share the Spotlight

March 23, 2022 by Gini Dietrich Leave a Comment

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Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team.

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Filed Under: Spin Sucks Tagged With: great resignation, Inclusive Managers, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 187: Sometimes You’ve Got to Pay to Play

March 16, 2022 by Gini Dietrich Leave a Comment

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Paid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy.

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Filed Under: Spin Sucks

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 186: As the Situation Escalates

March 9, 2022 by Gini Dietrich Leave a Comment

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What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. 

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Filed Under: FIR Interviews

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