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The MuckRack’s 2022 State of PR survey is out and Gini Dietrich is jumping in to explore the findings.
Spin Sucks 203: Women Change Everything
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What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks.
Spin Sucks 202: Focusing on the Positive
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At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary.
Spin Sucks 201: Preparing for the Inevitable
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What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride.
Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode!
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We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
Continue Reading →
Spin Sucks 194: It Needs to Be a Perfect Pitch
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Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.
Spin Sucks 193: Who is Responsible for Deception at the Top?
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Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can’t be pointed at PR.
Spin Sucks 192: It All Starts With Owned Media
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This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model” and explains how to measure its success.
Spin Sucks 191: Building Traction as Fast as Possible
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On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.
Spin Sucks 190: Make Your Social Decisions Strategically
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Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media.
