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On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.

Welcome to the sixth day of Christmas at Spin Sucks!

We’re not really talking SEO “tricks” per se (I used that only because it fits better in the lyrics of the song); more like SEO best practices.

SEO, or search engine optimization, often feels a bit like magic.

We know we should know how it works, but do we really?

It turns out, it’s not magic, we don’t have to be David Copperfield—and it’s pretty easy for a communicator to add to one’s skill set.

In the end, while you must master SEO if you create content, it isn’t the only source of new leads.

It must be used in tandem with other tools you have at your disposal in today’s digital world.

After today, you’ll know how to incorporate these six SEO best practices into your communications planning.

Resources Included In Episode

• Moz
• Help! My Domain Authority Has Fallen!
• Blog Checklist
• They Ask, You Answer

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio