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During the past 12 months, the PR industry faced a reckoning around its lack of racial diversity, especially in leadership. While the industry has mostly fallen short on immediate goals, many agencies have made tangible commitments to do better with metrics, targets, and deadlines. According to PRovoke Media, most of these commitments are around recruitment and retention, but not around pay equity. In 2017, a PRovoke survey showed a discouraging pay gap that favored white men by more than $6,000 over all others.

Four years later, the numbers, unfortunately, don’t fare much better, which is precisely what we are going to discuss on this week’s episode of the Spin Sucks podcast.

Resources Included:

• PRovoke Media
• PRovoke survey
• Spin Sucks Blog Post: The Communications Industry is Not Free From Diversity Issues
• Great Resignation
• Sixth Annual Women in the Workplace Report
• Spin Sucks Blog Post: The Burden of Women “Having It All” In a Post-COVID World

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio