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Spin Sucks

We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 193: Who is Responsible for Deception at the Top?

April 27, 2022 by Gini Dietrich Leave a Comment

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Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can’t be pointed at PR.

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey

November 13, 2022 by Gini Dietrich Leave a Comment

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The MuckRack’s 2022 State of PR survey is out and Gini Dietrich is jumping in to explore the findings.

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 203: Women Change Everything

June 8, 2022 by Gini Dietrich Leave a Comment

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What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks. 

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 202: Focusing on the Positive

June 1, 2022 by Gini Dietrich Leave a Comment

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At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary.

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 201: Preparing for the Inevitable

May 25, 2022 by Gini Dietrich Leave a Comment

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What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride. 

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode!

May 18, 2022 by Gini Dietrich Leave a Comment

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We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 194: It Needs to Be a Perfect Pitch

May 4, 2022 by Gini Dietrich Leave a Comment

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Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 192: It All Starts With Owned Media

April 20, 2022 by Gini Dietrich Leave a Comment

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This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model” and explains how to measure its success. 

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 191: Building Traction as Fast as Possible

April 13, 2022 by Gini Dietrich Leave a Comment

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On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.  

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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 190: Make Your Social Decisions Strategically

April 6, 2022 by Gini Dietrich Leave a Comment

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Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. 

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