Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can’t be pointed at PR.
We’re your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry…together.
We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
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Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.
This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model” and explains how to measure its success.
On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.
Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media.
Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks.
Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team.
Paid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy.
Gini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable.