FIR Podcast Network

Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That’s not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization’s overall ROI? What are valid alternatives to ROI that company leaders will appreciate when communicators share them?

Four IABC Fellows gathered at noon ET on Thursday, April 15, 2021, to discuss these and other questions.
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Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply checking off CSR boxes (donation made: check) no longer cuts it.

At 10 a.m. ET on Thursday, March 18, four IABC Fellows will spend an hour discussing the communications role in developing and promoting modern CSR efforts. The live-streamed panel (listed below) will take your questions in real time. You can ask your questions or share your observations in the YouTube chat or via Twitter (add the hashtag #COF67).
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What does it take to be successful as an independent communication consultant? How do you transition from your current corporate role, with all the support[Read More…]