FIR Podcast Network

According to the Global Communication Certification Council, “Professional certifications through GCCC® give you the opportunity to demonstrate your knowledge and expertise and provide evidence of your outstanding abilities. Becoming certified engages you in the process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable.”

At 4 p.m. ET on Thursday, January 19, join moderator Shel Holtz, SCMP, and four IABC Fellows for a conversation about certification. The discussion will range from why certification matters and what the CMP and SCMP certifications represent to how to prepare and how to maintain certification after earning it. Participants in the live stream will be able to ask questions and share observations in real-time.
Continue Reading →

Join four IABC Fellows for a look back on 2022, which was a consequential year for communicators. The evolution of COVID-19 from pandemic to endemic led companies to bring employees back to the office, creating a need to communicate the new hybrid work reality (or, in some cases, why employers were insisting everyone come back full-time while others retained a remote work arrangement). “Quiet Quitting” became a topic of discussion as dissatisfied employees dialed back the effort they gave to the organizations. Diversity, Equity, and Inclusion remained an important topic. There were layoffs in the tech industry, along with other economic news that affected companies and employees. And there was no shortage of crises to occupy communicators’ time. These and other topics will be dissected in this special “Circle of Fellows,” scheduled for 11 a.m. ET on Thursday, December 15.
Continue Reading →

Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?

Four IABC Fellows will share their deep experience with brands and branding in the next “Circle of Fellows” episode, which will be broadcast live at 4 p.m. ET on Thursday, November 17. You will be able to ask questions and share your own experiences in real-time during the conversation or watch the video replay or listen to the audio podcast later when it’s more convenient for you.
Continue Reading →