Crisis communication begins long before an organization experiences a crisis. Planning to communicate in a crisis involves considerable preparation, running the gamut from ensuring contact lists are up to date to establishing an organizational culture that is prepared to swing into action when things go south.
Organizations that prepare are able to identify most issues before they become crises. But every organization will experience a crisis when decisions must be made quickly and communicated deftly and frequently across multiple channels. Missteps can exacerbate the situation but a strategic approach to a crisis can help the organization recover quickly with its reputation untarnished (or, at least, ready to be rehabilitated quickly).
At noon ET on Thursday, July 15, join four crisis-tested IABC Fellows for a conversation about crisis communication and leadership. The conversation, moderated by IABC Fellow Shel Holtz, will cover the preparation and execution of crisis communication, including a look at the leadership role communicators can play.
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