FIR Podcast Network

Internal communicators have been partnering with Human Resources for years. In larger companies, HR even has communicators of its own to handle messaging about people-related matters. Changes in the workplace have led to substantial changes in HR’s role, many of which are potential flashpoints, which now add external communicators to the mix. Consider the recent news about Basecamp, in which a decision by the company’s leaders to ban political discussion from internal forums led one-third of the company’s employees to quit.

In this episode of Circle of Fellows, five IABC Fellows will discuss the relationship between communications and HR in an environment in which purpose and values drive employment decisions, employees expect companies to take a stand on issues that matter to them, and employee activism is on the rise.
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Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That’s not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization’s overall ROI? What are valid alternatives to ROI that company leaders will appreciate when communicators share them?

Four IABC Fellows gathered at noon ET on Thursday, April 15, 2021, to discuss these and other questions.
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Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply checking off CSR boxes (donation made: check) no longer cuts it.

At 10 a.m. ET on Thursday, March 18, four IABC Fellows will spend an hour discussing the communications role in developing and promoting modern CSR efforts. The live-streamed panel (listed below) will take your questions in real time. You can ask your questions or share your observations in the YouTube chat or via Twitter (add the hashtag #COF67).
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