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It’s been a long time since I’ve seen my friends, ridden my bike with my team, gone to SoulCycle, hugged another human who doesn’t live in my house, or taken a single day off. When the job of first grade teacher was added to my already full docket, I gave up the notion I used to have (back in the olden days) about not working weekends. If anything, weekends have become the only time I can get any uninterrupted and focused work done.

But it also comes with a certain level of exhaustion. As an introvert, I need time to recharge. And, well, let’s just say I have had zero time alone in many months. Which is a gigantic lead up to the fact that we are replaying an episode from early, early last year about building communities. For two reasons: one, because I always write and record the podcast over the weekend and because so many listeners, Spin Sucks readers, community members, and conversations we’ve had in recent weeks are around building community. 

During this crazy time, organizations suddenly need to rely completely on online communities to stay connected to their customers and to the industry. Even if you haven’t yet built a community, it’s not too late. And now is the perfect time to engage people in an online community where they have shared interests, opportunities, challenges, and even dreams.

Listen to today’s Spin Sucks podcast episode to learn how to build an online community, the secret sauce of engagement, and the short- and long-term benefits of having one.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio