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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 183: What a Good Communications Plan Should Include

February 16, 2022 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC1573273307.mp3

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The communications plan is not an easy thing to accomplish, but it’s made a lot easier when you know what to include. It’s not just tactics, which is why Gini Dietrich outlines it all for you right here
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Filed Under: Spin Sucks Tagged With: brand persona creation, communications plan, Hannibal Smith, SMART structure, spin sucks community, strategic plan

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 181: Build Your Own Hot Streak

February 2, 2022 by Gini Dietrich Leave a Comment

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Can we have “hot streaks” in our careers without being famous? In this episode, Gini Dietrich explores what leads to those clusters of highly successful work.  
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Filed Under: Spin Sucks Tagged With: outliers, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 180: Where Does Your Knowledge Come From?

January 26, 2022 by Gini Dietrich Leave a Comment

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In this episode, Gini Deitrich explores how internal biases can influence the quality and success of communications plans and how to mitigate potential damage.
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Filed Under: Spin Sucks Tagged With: bias, cognitive bias, context audit, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 179: Rethinking and Unlearning

January 19, 2022 by Gini Dietrich Leave a Comment

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In this week’s episode, Gini Dietrich discusses the importance of staying curious and unlearning to improve and excel in your communications career.
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Filed Under: Spin Sucks Tagged With: Adam Grant, ClickUp, communications, Spin Sucks, spin sucks community, Think Again

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 178: What Happened in 2021 with Business Podcasts?

January 12, 2022 by Gini Dietrich 1 Comment

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In this week’s episode of The Spin Sucks Podcast, Gini Dietrich discusses last year’s impact on business podcasts, and breaks down various stats to help you meet your podcasting goals in 2022.
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Filed Under: Spin Sucks Tagged With: one stone creative, podcast, spin sucks community, Spin Sucks Podcast

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig)

December 8, 2021 by Gini Dietrich Leave a Comment

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Starting your own business is a dream for many, but can be daunting to make a reality. On this week’s episode of The Spin Sucks Podcast, Gini Dietrich breaks down 7 steps on how to start your own PR firm.
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Filed Under: Spin Sucks Tagged With: Agency Leadership Podcast, communications, entrepreneur, PR firm, Prezly, Spin Sucks, spin sucks academy, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 168: Look Who Values Content Marketing!

October 20, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses both the Content Marketing Institute and MarketingProfs trends and insights report, and how they illustrate the pandemic’s impact on the value of content marketing. 
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Filed Under: Spin Sucks Tagged With: Content Marketing Institute, Marketing Profs, PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 165: How Far We’ve Come

September 15, 2021 by Gini Dietrich Leave a Comment

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On this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then.
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Filed Under: Spin Sucks Tagged With: PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 163: Mind the Pay Gap

September 1, 2021 by Gini Dietrich Leave a Comment

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On this week’s episode of the Spin Sucks podcast, Gini Dietrich discusses the the unfair wage gap in the communications industry, how it disproportionately affects non-white men and women, and the responsibility of white colleagues to help fix it.
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Filed Under: Spin Sucks Tagged With: great resignation, McKinsey, PRovoke media, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 162: Where’s the Money?

August 25, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses budget constraints on CMOs as a result of the pandemic, and what that means for the future of marketing.
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Filed Under: Spin Sucks Tagged With: CMO, New Yorker, spin sucks community

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