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As communicators, we are often at our best while functioning as trusted advisors to executives, colleagues and other key business stakeholders. But trust isn’t gained overnight. How do you build trust for the long-term?

Enter Jason Anthoine, the managing founder and “head honcho” of Audacity, a communications consultancy that helps companies inform, involve and inspire their employees by immersing themselves in businesses and absorbing as much as possible, from balance sheets and organizational goals to day-to-day operations.

“We will never be able to understand what their world is like unless we insert ourselves into it,” Jason told us. “We’re here to understand you better so we can give you more of what you want and, more importantly, less of what you don’t want.”

In our conversation, Jason explains how his team helps businesses define and simplify overall strategy, streamline communication and use relevant key performance indicators (KPIs) to marry employee engagement to the business’ goals: “We need to measure the efficacy of our comms efforts, but in support of the outcomes that the business is trying to achieve.”

For more from Jason:

• Visit Think Audacity.
• Email jason@thinkaudacity.com or find him on LinkedIn.
• In this episode, Jason referenced a pair of books by David C. Baker: The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth and The Secret Tradecraft of Elite Advisors. You can learn more about David, the founder of management consulting firm Recourses, Inc. and author of six books, at his website.

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.