2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action
According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs and the media. According to Executive Vice President Tamara Rodman, who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to work with business leaders on maintaining and rebuilding trust.
Tamara is a frequent and favorite guest of EE Voice, bringing 20 years of experience in organizational communications, culture, leadership development and employee engagement across a broad swath of industries. She points out that this moment in time presents an opportunity for executives and business leaders ― one that will require the deft and proactive guidance of internal communications professionals.
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