Podcast: Play in new window | Download (Duration: 22:22 — 25.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Strengthening relationships with employees in global settings is a topic near and dear to my heart, as I spent many years at PepsiCo working with our regional teams. For communicators, launching a global initiative can be an exciting career opportunity. Yet, despite advances in technology, significant gaps still exist that can hinder your success.

To help us better understand some of these challenges and get real-world solutions—we (well, Sharon, since I was with a client) hosted Ray Walsh, a communications consultant for multinational companies, on the latest episode of the EE Voice Podcast. Based in Prague, Ray has deep expertise in helping global organizations with communications and content. In addition, Ray’s experience living and working in Europe both in-house and as a consultant provides valuable insight and perspective for communicators looking to increase their global acumen in 2020.

In this podcast, Sharon and Ray discuss:

• Why global campaigns can stumble at a local level
• Shifting from global to local (and vice versa)
• How to empower your regional team
• And what to keep in mind for those global conference calls

Some of the links Sharon and Ray reference:

• Ray’s new book, Localizing Global Communications, can be pre-ordered on Amazon (Also, here’s a one-minute summary)
• John Yunker’s blog posts about the Globalization Report Card
• Some suggestions on hosting international conference calls

Tune in today. And: happy holidays from Sharon, Ed and me!

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.