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2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action

According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust.  For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs and the media. According to Executive Vice President Tamara Rodman, who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to work with business leaders on maintaining and rebuilding trust.

Tamara is a frequent and favorite guest of EE Voice, bringing 20 years of experience in organizational communications, culture, leadership development and employee engagement across a broad swath of industries. She points out that this moment in time presents an opportunity for executives and business leaders ― one that will require the deft and proactive guidance of internal communications professionals.
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Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications, walks us through these shifts while illustrating how communicators can reflect them in their strategic communications in the months ahead.

Victoria’s global business background includes 15 years as a trusted advisor to dozens of CEOs and executives. She tapped that network and beyond in her research into how we communicate and create experiences for people in the post-pandemic workplace.

Victoria joins us to discuss issues from the normalization of employees as messy, complicated humans to what can happen when we stop treating employees as robots. She emphasizes the high stakes involved, as the potential consequences of burnout can cost companies up to 34% of an employee’s salary.
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Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually.

For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding. Plus, you’re also helping your leaders communicate from their home offices.

Need some solid tips and advice? Enter virtual virtuoso Stephanie Bickel of Speak by Design. She shares her expertise on delivering compelling content with strategies that cover everything from engaging attendees in the virtual waiting room to closing on a note that will have people clapping at their computers.

Other resources:

• Follow Speak by Design on LinkedIn.
• Speak by Design is adds daily tips on Instagram.  Please follow, comment, and let us know what you think
• Download this whitepaper – Own the Zoom – for tips on virtual meeting excellence.

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