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2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action

According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust.  For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs and the media. According to Executive Vice President Tamara Rodman, who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to work with business leaders on maintaining and rebuilding trust.

Tamara is a frequent and favorite guest of EE Voice, bringing 20 years of experience in organizational communications, culture, leadership development and employee engagement across a broad swath of industries. She points out that this moment in time presents an opportunity for executives and business leaders ― one that will require the deft and proactive guidance of internal communications professionals.
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Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications, walks us through these shifts while illustrating how communicators can reflect them in their strategic communications in the months ahead.

Victoria’s global business background includes 15 years as a trusted advisor to dozens of CEOs and executives. She tapped that network and beyond in her research into how we communicate and create experiences for people in the post-pandemic workplace.

Victoria joins us to discuss issues from the normalization of employees as messy, complicated humans to what can happen when we stop treating employees as robots. She emphasizes the high stakes involved, as the potential consequences of burnout can cost companies up to 34% of an employee’s salary.
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Laura Field, a colleague, friend and fellow communicator, joined the Sharons to discuss how vital it is that we listen to our internal beings—particularly given all we are dealing with in this moment.

Laura has an intriguing background — being both a communications expert and a spiritual director — and offers us  intriguing insights about self-care and burnout.

Laura distills the reasons communicators are more susceptible to burnout, from our natures as thoughtful, nuanced and sensitive people to the oftentimes difficult reality of the environments where we operate. Sound familiar? Hang in for the second half of the broadcast when Laura outlines concrete practices we can put in place, beginning today, that will help us care for ourselves, humanize each other, and be in a better place to share our gifts and talents.

You can learn more about Laura at Soul Play Online.
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