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Why Can’t YouTube Block Dangerous Content?

“YouTube receives 400 hours of new video every minute,” Ronan Harris (MANAGING DIRECTOR, GOOGLE U.K.).

The volume of video that YouTube needs to process and categorize is hard to imagine. In 1 hour,  24,000 hours of video are uploaded; that’s over 4 million hours a week.

Major Loss

YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond.   The loss was reported by a number of major media outlets including CNN and The Times (of London).

Limiting Creators

The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adhered to – if YouTubers want to earn monetization for their episodes.

• Several of them are listed below..

Discussion

I talk about this in depth this week. Including a detailed review of how ads can be restricted within Google’s and YouTube’s ad buying system.

Here are some of the details about how YouTube/Google allows for targeting and exclusion in Display and Video ads.

Targeting and Exclusion

• Category Content Options and Exclusions 
• Targeting For Video Ads
• Excluding (web) Pages About Specific Topics

Blog & Community Posts

• Improving Our Brand Safety Controls (Ronan Harris)
• Expanded Safeguards For Advertisers (Philipp Schindler)
• Video Monetization Criteria (YouTube)
• Advertiser-Friendly Content Guidelines (YouTube)
• Community Guidelines (YouTube)
• Partner Program Policies (YouTube)

Feedback

Your feedback on this or any episode of Youtubular Conversations is welcome. Please message me on Twitter @hhawk or post on the FIR Facebook Group, or message me through this blog.

— Harry Hawk

Podcast: Play in new window | Download (Duration: 13:04 — 6.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS

About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.