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You are here: Home / Inside PR / Yes, you ARE the product. But you don’t have to be.
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Yes, you ARE the product. But you don’t have to be.

May 8, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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In the past two weeks, there has been a lot of discussion around Will Oremus’ article “Are You Really the Product? The history of a dangerous idea.” In a nutshell, Oremus argues that the “If you’re not paying for the product, you are the product,” aphorism doesn’t really apply in the case of Facebook.

Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus’ arguments. Joe thinks that his arguments are beguiling, but convoluted, bringing us to the same conclusion: “If you aren’t paying for it with money, you are paying for it in other ways.” Ultimately, he who pays for something sets the terms.

AND

LinkedIn. Can it really be 15 years old? It seems like only yesterday we first met.

LinkedIn is not as big as Facebook. It doesn’t sit at the middle of the news cycle like Twitter. And it doesn’t have the love directed at Instagram. But it is older than all of these social networks – and it occupies a unique place for business. We talk about how it has changed over the years and our ongoing love/hate relationship with it.

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About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio

Filed Under: Inside PR Tagged With: Facebook, LinkedIn

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It's Your Turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

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Thank you to the people behind Inside PR

Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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