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I’m back — after a far too lengthy hiatus to focus on client engagements, teaching, and curriculum development.

I will be releasing new episodes of Youtubular Conversations at least twice a month throughout 2017. In this episode I mention that I will focus more on news than interviews, but I welcome suggestions on folks I should speak with.

In this episode I review at how YouTube talks about themselves and supports their various stakeholders from viewers, and creators, to rights holders, advertisers, and media companies.

In particular I discuss the meta-meta-meta “context” of their 2016 Rewind video — I showcase the In-Depth Interactive Guide to YouTube Rewind 2016. You can find the non-interactive version here.

Here are a few screen shots from Rewind 2016:

Links mentioned in this episode

Official YouTube Blog: link to YouTube Blog | Story on Creators as “change” ambassadors | Story on The Best YouTube ads of 2016

Other links: Creator Hub “Benefit” Levels | Press Room | Stats | Developers | YouTube For Media

YouTube Channels mentioned in the episode:

• Dan and Phil Games | Dan’s Channel | Phil’s Channel | Phanshows
• Yuya
• El Rubius
• Hydraulic  Press Channel
• Vehicle Virgins
• The Last Harpy

Thanks for your support,

Harry Hawk (@hhawk)

About Harry Hawk

Harry Hawk is a marketing consultant focused on cross channel attribution, paid social, community building and content strategy. As an Adj. Prof (CUNY + SWCCD) he has a focus in Hospitality, Business, eCommerce & Event Management/Planning.

Harry has a diverse range of clients in Robotics, Logistics and Baking. Harry has worked with many companies including HubSpot Labs, Momentum Machines, Phillip Morris, Paramount Home Pictures, NY Water Taxi, and many other startups.