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This week’s Digital India Podcast we discussed Recently launched “Reliance JioPhone” and here we discussed it features and how this is going to impact Digital Marketing in India.
The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Reliance Jio announced its feature phone called “India ka Smartphone” on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free.
The company has also provided two sachet packs, at Rs. 24 for two days, or Rs. 54 per week, for users who don’t want to commit to Rs. 153 as an upfront payment. It has an SOS feature as well, which can be activated by pressing 5. The Phone also supports for NFC that enables quick payments, and the ability to cast content.
One interesting feature we see here is JioTV which has the support of mirroring your screen on a TV, via a cable that can even be plugged into CRT TVs, which come with a plan of Rs.309 per month called as Jio Dhan Dhana Dhan offer. The other interesting thing is phone also responds to voice commands, which is unprecedented for a feature phone anywhere in the world. The beta testing of the phone is from August 15 and pre booking starts from August 24. We can expect the phone to go on sale from the first week of September.
We think Jio’s initial impact has been more in urban/rural areas as Ambani Said No Indians should suffer because of unaffordability. We talked about the how this feature phone will have an impact in Digital Marketing World.
You can share your feedback at: suresh@webmarketingacademy.in
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Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Yes definitely. Even before Jio Mobile launch, there’s already a huge rush in offline markets due to retailers or shops promoting it at a high pace. The phone has got great features and price mark is the main key.
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