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We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation. Know where you need to go to get more information on government schemes and different organisation working towards the upliftment of this segment.

The 70th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

List of various government schemes for India 3:

 Pradhan Mantri’s Jan Dhan Yojana, which aims at opening zero balance accounts and helps them get an overdraft facility. This is much better than turning to moneylenders who charge high rate of interest.

  “House for All” scheme launched in March 2016 to construct 2.95 crore houses in rural areas, setting a 2022 deadline. This was known as the Indira Awas Yojna earlier.

 Deen Dayal Upadhyaya Gram Jyoti Yojana (2015), a Government of India program aimed at providing 24×7 uninterrupted power supply to all homes in Rural India

 Deen Dayal Upadhyaya Grameen Kaushalya Yojna 2015, a Government of India Project to engage rural youth especially BPL and SC/ST segment of the population, in gainful employment through skill training programmes.

 Swarnajayanti Gram Swarojgar Yojna (1999), a holistic programme covering all aspects of self-employment such as the organisation of the poor into self-help groups, training, credit, technology, infrastructure, and marketing.

 Gramin Bhandaran Yojana (2007), Creation of scientific storage capacity with allied facilities in rural areas to meet the requirements of farmers for storing farm produce, processed farm produce, and agricultural inputs. Improve their marketability through the promotion of grading, standardization and quality control of agricultural produce.

List of organisation working towards the upliftment of India 3:

 ANT Skills Varsity in Bangalore, who have vocational training centres. They are committed to upskilling the unskilled youth who come from remote and rural areas that do not have adequate quality education systems.

 Pratham in partnership with the Vodafone Foundation, India works towards Digital Classrooms. They want to enhance teaching and learning in low-income schools using technology as the prime teaching tool.

 eVidyaloka is a not-for- profit organization that aims to improve the quality of education in remote regions of India through digital classrooms.

 Digital Empowerment Foundation: DEF works towards empowering people with the power of ICT. It works on various agendas like citizen journalism, digital panchayat, eNGO, gyanpedia.

 SELCO Foundation which is facilitating digital education in rural areas by provisioning solar-powered computers, complete labs, portable projectors.

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh , Monica & Madhur

Podcast Manager & Podcast Editor  : Bharani Dharan

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr