Podcast: Play in new window | Download (Duration: 1:16:28 — 70.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

The June installment of The Hobson & Holtz Report includes reports on these stories:

• Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness
• Colgate launches its sonic logo
• How “Zoom” became the “Kleenex” of video calling
• Business leaders turn to internal podcasts to stay connected with employees
• An e-waste sculpture targeted the G7 goes viral
• Hosts are a hot commodity as live streaming goes mainstream

Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, July 17 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch live here.

(You can watch the video of the making of this episode, though it’s clearly too late to share comments we can read right into the show.)

We are hosting an FIR Communicators Zoom Chat each Thursday during the stay-at-home period at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from This Month’s Episode

• What makes a news story trustworthy? Americans point to the outlet that publishes it, sources cited
• More Americans now see the media’s influence growing compared with a year ago
• What digital news can learn from readers’ love of newspapers
• Colgate launches sonic brand
• The Sound of Colgate (YouTube video)
• How ‘Zoom’ became the ‘Kleenex’ of video calling
• ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces
• ‘Mount Recyclemore’ sculpture of G7 leaders highlights electrical waste problems
• Introducing Mount Recyclemore
• Andrew Bloch’s “PR Stunt of the Day” tweet on Mount Recyclemore
• Tweets with the #MountReyclemore hashtag
• As brands take livestreaming more seriously, hosts become a hot commodity

Links from Dan York’s Report

• Messenger adds Venmo-like QR codes for person-to-person payments in the US
• Roblox hit with $200 million lawsuit for alleged music copyright infringement
• An obscure service provider briefly broke the internet Tuesday. It could happen again

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio