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You are here: Home / The Voice by IABC Ottawa / The Voice Episode 115: How winning a Gold Quill Award helps with communications strategic planning
The Voice, a podcast from the FIR Podcast Network

The Voice Episode 115: How winning a Gold Quill Award helps with communications strategic planning

February 28, 2018 by Sherrilynne Starkie Leave a Comment

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Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).

In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.

Kelly explains how social media allowed EDC speak to their clients on a different level.  They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.

Kelly also discusses industry awards and why she participates in IABC’s awards programs locally, nationally and worldwide. She says, “I gain personal validation. I particularly like the IABC awards because they structure them around strategic planning.”

The campaign won an Ottawa IABC Bronze Quill Award,  IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence.

Listen Now! 

Join the conversation!

Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.

Leave a comment or question below and please rate the show on iTunes!

IABC Ottawa’s The Voice podcast is part of the FIR Podcast Network.

It’s sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski.

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About Sherrilynne Starkie

Filed Under: The Voice by IABC Ottawa Tagged With: Gold Quill Award, IABC, IABC Ottawa, IABC The Voice, Kelly Rusk, Ottawa, Sherrilynne Starkie, The Voice

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