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How do you scale your website in its SEO efforts? Are you doing everything to rank on the first SERP ? How many resources do you allocate to drive organic traffic? Do you LOVE SEO? Do you HATE SEO? Do changes in search engine algorithms drive you crazy? Do you even believe in SEO? 

So… let’s get started, shall we? We are running a series of podcasts on resources for digital marketers.  This week, we are talking about some of the top resources for SEO analysts.

Yes, good old trusty SEO .

                                         Up your SEO skills, Learn from the best .

Welcome to the 47th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

1) For Google, you head to Google Webmaster Guidelines,    

Bing has a similar set of guidelines – Bing Webmaster Guidelines,

Yahoo has its Content Guidelines too .

2) History of SEOMoz https://moz.com/blog/the-history-of-seomoz

 Open Site Explorer  http://www.opensiteexplorer.org/

 Keyword Difficulty tool https://moz.com/keyword-difficulty/

 SEOmoz  https://moz.com/seo-toolbar

 Search Engine Land http://searchengineland.com/

 Search Engine Journal – an article on Content Marketing for Ecommerce penned by Tony Messer on SEJ https://www.searchenginejournal.com/master-e-commerce-content-marketing/160130/

SEJ summit  https://www.searchenginejournal.com/sejsummit2016/chicago/?utm_source=sej&utm_medium=sidebar&utm_campaign=save125

 SEO Round Table – offers advanced SEO knowledge.

April 2016 Webmaster Report  https://www.seroundtable.com/april-2016-google-webmaster-report-21885.html

 SEOByThe Sea

 Google Webmaster Central

 Webmaster Central YT channel

3) Top people to follow for SEO:

 Rand Fishkin CEO of MOZ,

   Check out his Whiteboard Friday videos

 Matt Cutts, Head of Google Web Spam Team.

  http://www.theshortcutts.com/  where a group of smart people have condensed every Matt Cutts video from 2009 into Q&A format that’ll get you the answer straight, to the point. It has Cutt’s videos till 2014.

 Danny Sullivan, a search engine guru, founding editor of Search Engine Land, http://searchengineland.com/

SMX: Search Marketing Expo Conference Series. http://searchmarketingexpo.com/

 Aaron Wall, Founder SEO Book, http://www.seobook.com/ a blog on SEO.

Check out his post on SEO is dead, http://www.seobook.com/learn-seo/infographics/death-of-seo.php

 Barry Schwartz, Search Engine Land’s News Editor. His interview on “The history of SEO” published on  thehistoryofSEO.com. https://www.seroundtable.com/

 Vanessa Fox, a key player in the creation of  Google’s Webmaster Central, http://www.google.com/webmasters

 Matt McGee, Author of Small Business Search Blog http://www.smallbusinesssem.com/seo-learn-on-twitter-part-1/7030/

 Bill Slawski, President & Founder of SEO By the Sea. http://www.seobythesea.com/

the Semantic Web Resources on SEOByTheSea.com.  http://www.seobythesea.com/recommended-seo-and-usability-reading/semantic-web-resources/

 Ian Lurie, https://www.portent.com/author/ian Founder and CEO of Portent, trainer for Lynda.com,

Read his article on 11 Must-Have Tech Skills For Every Digital Marketer. https://www.portent.com/blog/internet-marketing/10-technical-requirements-digital-marketers.htm

 Wil Reynolds – Been in the SEO game since 1999. Founder of SEER interactive and is the Director of SEO. Check out his personal thoughts on his personal blog,

Business 1.0.  http://wilreynolds.com/

 Bruce Clay – http://www.bruceclay.com/in/seo/search-engine-optimization.htm

Our Episode on Whatsapp : https://firpodcastnetwork.com/037-whatsapp-business-from-india/

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh & Monica

Editor  : Bharani 

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr