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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Sridhar Ramanathan, COO of Aventi Group. Mitchell and Sridhar met five or eight years ago, making this a great opportunity for them to reconnect. Sridhar has run a high technology marketing agency for many years, and he has been able to observe and witness a tremendous transformation in the business world, where what used to be big value added to integration and implementation has now led to a dramatic change in the channel. There is a great emphasis on making a sharp point on a value proposition for the channel partner, where their value and how they make money is really defined.
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