Thought Leader Life

Podcast: Play in new window | Download (Duration: 41:20 — 18.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and co-host for the month, Paula Chiocchi, Founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (http://www.outwardmedia.com) hold an insightful conversation with #ThoughtLeader Liz Miller, SVP Marketing at CMO Council (http://cmocouncil.org). As an expert marketer, Liz attests to the effectiveness of email marketing in drawing successful customer engagement that lead to high conversion rates. At CMO Council, Liz notes that they are still investing in emails, citing a poll they conduct annually that continually states that marketers consider email as their top channel to deliver results.
Continue Reading →

Podcast: Play in new window | Download (Duration: 33:46 — 15.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy andhis co-host for the month, Paula Chiocchi,founder and B2B Email Marketing Diva at Outward Media, Inc. (OMI http://www.outwardmedia.com), hold a refreshing discussion with two brilliant women at Act-On software (http://www.act-on.com), Linda West and Rachel Rosin. The conversation digs into the facets of email marketing and how marketers can best use this channel to achieve success. Rachel and Linda maintain that the email marketing we used to know is now dead because it has evolved, the techniques have changed, and the measurement for success is different. They emphasize the importance of email marketing as they explain why in today’s world, a more important measurement for success is click-through rates, not open rates.
Continue Reading →

Podcast: Play in new window | Download (Duration: 12:36 — 5.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy introduces his co-host for the month, Paula Chiocchi, Founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (http://www.outwardmedia.com). Dozens of Fortune 2000 companies turn to her expertise to connect with buyers and influencers and convert prospects to customers. The theme for #TLL this month is how to efficiently and effectively use email marketing to build your success. In the next #TLL interviews, Mitchell and Paula will engage guests on discussions about connecting with customers and share views around the question, “Is email marketing dead?”
Continue Reading →

Podcast: Play in new window | Download (Duration: 41:06 — 18.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-084.mp3Podcast: Play in new window | Download (Duration: 41:06 — 18.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options In this episode, Mitchell Levy and his co-host for the month, Content Wrangler (http://www.contentwrangler.com) Scott Abel, wrap up the month’s theme about using content to have exceptional customer experience as they share insights… Continue Reading →

Podcast: Play in new window | Download (Duration: 34:51 — 16.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and his co-host for the month, Content Wrangler (http://www.contentwrangler.com) President and CEO Scott Abel, share valuable insights with Jeanne Bliss (http://www.customerbliss.com), author of “Chief Customer Officer: Getting Past Lip Service to Passionate Action.” This episode’s discussion links with this month’s theme of using content to deliver exceptional customer experience. Jeanne makes a specific distinction of exceptional customer experience using content to help companies give customers enough information to make good buying decisions and leaders to understand customers’ lives.
Continue Reading →

Podcast: Play in new window | Download (Duration: 40:16 — 18.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and his co-host for the month of July, Content Wrangler (http://www.contentwrangler.com) president Scott Abel, hold an insightful conversation with global content strategist and #ThoughtLeader Kevin Nichols (http://www.kevinpnichols.com). This month’s theme is creating content that drives exceptional customer experience, and the discussion for this episode provides deeper analysis of how we should look at content in today’s world and understand the components of content development and management. Kevin gives emphasis to the point that content is primarily at the center of the customer’s relationship with the brand. The right content strategy looks at content as an ecosystem and manages it in a way where you can constantly re-assess if it still adds value to the customer or not.
Continue Reading →

Podcast: Play in new window | Download (Duration: 37:03 — 17.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and his co-host, Scott Abel , the Content Wrangler (http://www.contentwrangler.com), engage in an interesting conversation with Dr. Andrew Brendenkamp, president and CEO at Acrolinx (http://www.acrolinx.com), about driving customer experience by using content. Andrew explains that when we say, “everyone works for marketing,” it means that everyone contributes to the work that marketing is typically responsible for, which is to project the brand and develop relationships with people. Anyone in the organization can do this, as everyone can now generate the types of messages that make the customer happy. The goal is to effectively communicate the personality of the brand in a way that differentiates it from the competition.
Continue Reading →

Podcast: Play in new window | Download (Duration: 22:22 — 10.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy formally introduces his co-host for the month, Scott Abel (@ScottAbel), known as the Content Wrangler (http://www.contentwrangler.com), as they give an overview of the #TLL interviews for the coming weeks. The conversations will focus on the use of content to drive customer experience and answer questions like: How do you create, manage, and deliver content in more advanced ways? How do you get customer buy in? Mitchell notes that in today’s world, customers can easily transfer from one product or service to another with fewer “opportunity costs.”
Continue Reading →

Podcast: Play in new window | Download (Duration: 38:22 — 17.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and his co-host for the month, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency (http://www.hbagency.com), wrap up the month’s theme on building employee brand by having renowned author and marketing content expert Ann Handley of MarketingProfs (http://www.marketingprofs.com) as their guest. Ann admits being a big fan of employee advocacy and shares that the 40 employees at MarketingProfs are all encouraged and supported to build their own brand, even trained and provided content they can personally share to their own audience.
Continue Reading →

Podcast: Play in new window | Download (Duration: 36:32 — 16.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold a very interesting discussion with Greentown Labs, Inc. CEO Emily L. Reichert (@EmilyLReichert). The focus of the discussion is on B2B #ThoughtLeadership, particularly on how to build your own brand around the company brand. Mitchell stresses that balancing the two has been a big concern for companies to figure out. Emily agrees, noting that CEOs should always be thinking about how to use one’s personal brand to build the corporate brand. They are two separate things that are important to grow together. Think about what you want to put out there, and ask the question: “When people think about me, what do I want them to feel?”
Continue Reading →