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The Voice, a podcast from the FIR Podcast Network

The Voice Episode 112: Audience engagement is a system, not a program

November 7, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_Episode_112.mp3

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http://traffic.libsyn.com/thevoice/The_Voice_Episode_112.mp3Podcast: Play in new window | Download (Duration: 31:16 — 28.6MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHost Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally. Priya is an award-winning professional… Continue Reading →

Filed Under: The Voice by IABC Ottawa Tagged With: employee engagement, Engagement, IABC, IABC Ottawa, IABC The Voice, Ottawa, Priya Bates, Sherrilynne Starkie, The Voice

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 117: Measuring what Matters

June 11, 2018 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_116_Final.mp3

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Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.
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Filed Under: The Voice by IABC Ottawa Tagged With: analytics, communications, Evaluation, Goals, IABC, IABC Ottawa, measurement, Round Table, social media, The Voice

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 115: How winning a Gold Quill Award helps with communications strategic planning

February 28, 2018 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/Episode_115_final.mp3

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Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).
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Filed Under: The Voice by IABC Ottawa Tagged With: Gold Quill Award, IABC, IABC Ottawa, IABC The Voice, Kelly Rusk, Ottawa, Sherrilynne Starkie, The Voice

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 114: Taking a seat at the senior leadership table: how to get there as a communications professional

January 26, 2018 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/Episode_114a_revision.mp3

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Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession.
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Filed Under: The Voice by IABC Ottawa Tagged With: communications, IABC, Ottawa, senior leadership, The Voice

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 113 : How Canada’s business development bank’s rebrand changed its culture

December 1, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/Episode_113_Final.mp3

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Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.
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Filed Under: The Voice by IABC Ottawa Tagged With: Annie Marsolais, BDC, Brand Overhaul, branding, IABC, IABC Ottawa, Ottawa, Rebrand, Rebranding

The Voice, a podcast from the FIR Podcast Network

The Voice #111: A fireside chat with Novelist Terry Fallis

August 9, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_Ep_111_Final.mp3

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http://traffic.libsyn.com/thevoice/The_Voice_Ep_111_Final.mp3Podcast: Play in new window | Download (Duration: 15:29 — 12.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHow to juggle agency life with a successful literary career Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful,… Continue Reading →

Filed Under: The Voice by IABC Ottawa

The Voice, a podcast from the FIR Podcast Network

The Voice #110: Live from MARCOM 2017 Annual Conference

July 11, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_ep_110_NEW_Version.mp3

Podcast: Play in new window | Download (Duration: 31:59 — 25.6MB) | Embed

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http://traffic.libsyn.com/thevoice/The_Voice_ep_110_NEW_Version.mp3Podcast: Play in new window | Download (Duration: 31:59 — 25.6MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHost Sherrilynne Starkie visited MARCOM Annual Conference 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed… Continue Reading →

Filed Under: The Voice by IABC Ottawa

The Voice, a podcast from the FIR Podcast Network

The Voice #109: From Communications Director to Executive Director – What It Takes

June 14, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_Episode_109_final.mp3

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http://traffic.libsyn.com/thevoice/The_Voice_Episode_109_final.mp3Podcast: Play in new window | Download (Duration: 27:38 — 22.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsJody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations… Continue Reading →

Filed Under: The Voice by IABC Ottawa

The Voice, a podcast from the FIR Podcast Network

The Voice #108: Goal setting and collaboration within a team

May 24, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_ep_108_Final1.mp3

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IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards. The Voice’s host Sherrilynne Starkie was on hand to capture the session.

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Filed Under: The Voice by IABC Ottawa Tagged With: Collaboration, communications, Goal Setting, IABC Ottawa

The Voice, a podcast from the FIR Podcast Network

The Voice #107: Canada’s 150: Driving Communications Excellence

April 28, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_Episode_107_Final.mp3

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IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more. If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications professionals from three of those organizations—Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring. And what is inspiring, these three organizations are joining in the 150 celebrations with a bit of a twist: their work with Canadian youth could make the next 150 years even brighter.
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Filed Under: The Voice by IABC Ottawa

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