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In a recent post to her blog, longtime FIR contributor Donna Papacosta shared her first Clammr recording after learning about the app at New Media Expo in Las Vegas. While at the Expo, Donna heard Mark Ramsay say, “People don’t share audio. They share conversations about audio.” Later, she met Parviz Parvizi, which claims to be “the Instagram of audio,” allowing users to share snippets of sound. “This would be a boon for podcasters seeking to build their audiences,” Donna wrote.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) chats with Parvizi, Clammr’s co-founder.

About our conversation partner:

Parviz is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.”

Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’s iConsumer research initiative on digital consumer behavior, authoring 3 of the Firm’s 10 most-downloaded media sector knowledge documents. Parviz holds a JD from Yale Law School and AB from Cornell.

Harry Hawk talks with Parviz the core features of Clammr and its creation, and then dives deep into the importance of audio discovery. Parviz discusses a wide range of use cases that would be beneficial to professional communicators. At its core a Clammr is a metadata rich audio file that is bite size, shareable, embeddable, linkable and curratable. Because Clammrs can be collected and curated 3 to 10 Clammrs can convey a rich tapestry of voices, sounds, and messages; each one can link back to a full source, a PDF file, Etc. Parviz also talks about the audio editing and creation tools which allows users of Clammr to create their Clammr files, mash up existing ones or overlay audio on top of or along size of an existing Clammr.

Connect with Parviz on LinkedIn.

Additional resources

• Get Clammr on iOS here
• Creators and communicators can use the publishing portal.
• See a Clammr-created mock-up (using Tesla as an example) of a Twitter account dedicated to Clammr clips for PR purposes
• See a demo Tumblr blog that demonstrates the Clammr widget
• Watch the Clammr Skill Workshop
• Review videos on Clammr’s YouTube channel

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio