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You are here: Home / The Crisis Show / The Crisis Show #119: Communication Lessons from Election 2016

The Crisis Show #119: Communication Lessons from Election 2016

November 17, 2016 by Rich Klein Leave a Comment

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Rich Klein was joined by Ruth Sherman and Tripp Frohlichstein to analyze how the communication styles of Donald Trump and Hillary Clinton made a difference in the election. The trio explored things like body language, tone/emotion of voice and word selection — whether speaking from the podium (with or without teleprompters), on the stump or  during media interviews/press conferences. Early in the show, for example,  Klein cued up Hillary Clinton’s awkward press briefing at the United Nations from early 2015 in which she discussed her email controversy.

The show also explored the effectiveness of  “Make America Again”  vs “Stronger Together” — the candidates’ respective campaign slogans — and agreed that Trump’s certainly resonated more strongly.

Klein, Sherman and Frohlichstein (who all do media training in their businesses) acknowledged that Trump was much adept at using the media to his advantage and also using social media, particularly Twitter and Facebook, to reach many voters. Clinton was often awkward when facing the media and came across as too formal when she did use social media channels ike Twitter.

 

 

 

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About Rich Klein

Rich Klein, president of Rich Klein Crisis Management, is a media relations/crisis communications consultant with more than 30 years of experience in public relations and journalism.

He is the founder/host of The Crisis Show, which launched on YouTube in June 2012 as the first live video educational program focused on crisis management, crisis communications, emergency management and online reputation management. As of January 2016, the show has been seen at least once in 120 countries. The Crisis Show became part of the highly acclaimed FIR podcast network in September 2016.

Klein, who has an extensive background in law firm public relations, has written and lectured extensively on a wide variety of public relations/crisis communications issues. He has served as a guest lecturer for graduate students at the New York Institute for Technology as well as undergraduate students of strategic communications at the University of Louisville.

Over the years, he has secured top tier media coverage for his clients in daily and weekly newspapers, key trade publications, on the major wire services, on television/radio and on influential websites and blogs. He has also advised C-suite executives and middle management on preparing for crisis situations and protecting corporate reputation when a crisis event hits.

He is a veteran of the PR agency world and worked in senior legal public relations positions at Rubenstein Associates, Magnet Communications and Beckerman PR.

Filed Under: The Crisis Show Tagged With: branding, business, CEO, communication, communications, content marketing, corporate, crisis communications, Donald Trump, election, higher education, Hillary Clinton, Leadership, POTUS, PR, public relations, social media

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