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This episode is part of a mini series of case studies from people who have been using Periscope over the last year to mark the one year anniversary of the app.
My guest is Lee Aase, who is well known to the FIR Podcast Network as a longstanding authority in social media for healthcare and is Director for the Mayo Clinic Social Media Network.
I hope you will find the episode of assistance, especially if you are just getting started with Periscope for live streaming and in a regulated industry or environment as we discuss considerations relating to privacy and risk management.
Talking Social Business Episode 006 Show Notes
00:00 Introduction to the show
01:40 What his first impressions of Periscope were and how it could be used for the Mayo Clinic
03:59 What he first live streamed
06:07 Tips on making a decision about what to live stream for your healthcare facility
08:21 Considerations for privacy and regulations in relation to live streaming in healthcare
11:36 Measuring the success of live streaming for your hospital
13:56 Exploring other live stream platforms – specifically Facebook Live
17:10 Re-purposing live stream content from Periscope
18:50 Using live streaming to promote the Fight Colorectal Cancer campaign
22:01 Planning for the #ScopeScope event – what had to be taken into consideration
25:05 Responses to the #ScopeScope live stream on Periscope
26:20 Lee reflects on how the Mayo Clinic may use live streaming in the year ahead
30:58 Resources to help you get started using Periscope to live stream in your organisation
32:03 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz
Resources For The Show
Watch the replays of the Mayo Clinic #ScopeScope live streams
Watch the Mayo Clinic Match Day live stream on Facebook
Learn about Facebook Live in this article and this live stream replay
Video tutorials and resources to help you get started using Periscope for your organisation – access them here
Remember to subscribe to the show so that you do not miss the other Periscope case studies, and if you enjoy the show, please do consider leaving a review on iTunes.
Listen To The Other Shows In This Periscope Case Study Series
Part 1 – Five business leaders share their experience of how to use Periscope to connect, collaborate and communicate with their communities online
Part 2 – Live streaming With Periscope – Learnings From Traditional Broadcasters
Part 3 – How the Mayo Clinic uses Periscope for Healthcare communications
Part 4 – How The UK Police Service Uses Periscope For Communications
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