For Immediate Release: Podcasts for Communicators
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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions?
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A new $40 million initiative attends to combat declining trust in the news media…High school students in Kansas set an example for pro journalists by ripping the cover off fraudulent behavior by their principal…Why do executives have such a hard time saying they’re sorry? We’re looking at you, United Airlines… Advertisers want no part of objectionable content on YouTube. What should Google do?
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If you are uploading videos to YouTube make sure you or your staff is checking any automatic transcriptions that are being generated. They may not be spelling things the way you want, and they might include a few words that you wouldn’t expect.
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I will be releasing new episodes of Youtubular Conversations at least twice a month throughout 2016. In this episode I mention that I will focus more on news than interviews, but I welcome suggestions on folks I should speak with.
In this episode I review at how YouTube talks about themselves and supports their various stakeholders from viewers, and creators, to rights holders, advertisers, and media companies.
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Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn’t the norm. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more.
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Ever since the Twitch gaming network went to Amazon not Google, YouTube has been building up their gaming pretense. On Sept 17 in Tokyo Ryan Wyatt YouTube’s head of global gaming content announced support for mobile live streaming.
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Felix Cha creates richly detailed and highly produced video on a full time basis. His internal clients are trying to sell products, support an event or explain a complex feature. Each video storytelling exercise that Felix produces fits into a precise communications chain.
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