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FIR B2B #109: Transparency, Truth and the Rebirth of Long-Form Content

November 21, 2018 by David Strom and Paul Gillin Leave a Comment

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Why NBC handled Megyn Kelly’s dismissal gracefully while Google fumbled Andy Rubin’s. Gary Vaynerchuk’s advice is often based upon little or no data. Hour-long YouTube videos are a thing; should marketers re-think length restrictions? 
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Filed Under: FIR B2B Tagged With: content marketing, Gary Vaynerchuk, PR crisis, YouTube

Digital & Social Media Certificates for Agencies & Professionals

DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS

July 18, 2017 by Suresh Babu Leave a Comment

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 This week’s Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that’s when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel.
The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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Filed Under: Digital India Tagged With: Google+, YouTube, youtube india

FIR B2B #71: Repairing Trust in News, Celebrating High School Journos, That United Mess and YouTube Woes

April 19, 2017 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_71.mp3

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A new $40 million initiative attends to combat declining trust in the news media…High school students in Kansas set an example for pro journalists by ripping the cover off fraudulent behavior by their principal…Why do executives have such a hard time saying they’re sorry? We’re looking at you, United Airlines… Advertisers want no part of objectionable content on YouTube. What should Google do?
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Filed Under: FIR B2B Tagged With: journalism, News Integrity Initiative, Oscar Munoz, United Airlines, YouTube

YouTube’s Automatic Caption Service Has A Potty Mouth

January 16, 2017 by Harry Hawk Leave a Comment

http://traffic.libsyn.com/fir/-a8-au.mp3

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If you are uploading videos to YouTube make sure you or your staff is checking any automatic transcriptions that are being generated. They may not be spelling things the way you want, and they might include a few words that you wouldn’t expect.
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Filed Under: YouTubular Conversations Tagged With: @hhawk, Auphonic, Automated Transcription, Harry Hawk, Transcription Service, YouTube

A Year In Review – YouTube 2016 Ep 11

January 2, 2017 by Harry Hawk Leave a Comment

http://traffic.libsyn.com/fir/Jan_1_YT_for_FIR_network-au.mp3

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I will be releasing new episodes of Youtubular Conversations at least twice a month throughout 2016. In this episode I mention that I will focus more on news than interviews, but I welcome suggestions on folks I should speak with.

In this episode I review at how YouTube talks about themselves and supports their various stakeholders from viewers, and creators, to rights holders, advertisers, and media companies.
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Filed Under: YouTubular Conversations Tagged With: Harry Hawk, Rewind 2016, YouTube

Inside PR podcast

Inside PR 448: Integrate This!

July 11, 2016 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR448.mp3

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Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn’t the norm. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more.
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Filed Under: Inside PR Tagged With: Integrated marketing communications, Twitter, YouTube

YouTube scratches a Twitch and Goes Mobile — YC Ep 7 (news)

September 19, 2015 by Harry Hawk Leave a Comment

Ever since the Twitch gaming network went to Amazon not Google, YouTube has been building up their gaming pretense. On Sept 17 in Tokyo Ryan Wyatt YouTube's head of global gaming content announced support for mobile live streaming.
http://traffic.libsyn.com/fir/YouTube-scratches-a-Twitch-and-Goes-Mobile-yc-ep-9-au.mp3

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Ever since the Twitch gaming network went to Amazon not Google, YouTube has been building up their gaming pretense. On Sept 17 in Tokyo Ryan Wyatt YouTube’s head of global gaming content announced support for mobile live streaming.
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Filed Under: YouTubular Conversations Tagged With: gaming, Harry Hawk, YouTube, youtube gaming

How Smart Marketers Use Video — Transactional Storytelling 101 with Felix Cha – YC Episode 5

September 4, 2015 by Harry Hawk Leave a Comment

http://traffic.libsyn.com/fir/The-WHY-of-using-video-with-Felix-Cha_-au.mp3

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Felix Cha creates richly detailed and highly produced video on a full time basis. His internal clients are trying to sell products, support an event or explain a complex feature. Each video storytelling exercise that Felix produces fits into a precise communications chain.
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Filed Under: YouTubular Conversations Tagged With: communication, CRO, CTA, Facebook, Harry Hawk, Landing Pages, Unbounce.com, YouTube

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