Podcast: Play in new window | Download (Duration: 15:08 — 9.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Corporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization’s position in a controversy. 
Continue Reading →