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FIR B2B #156: Time to Talk About the Twitter

April 19, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_156.mp3

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Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best practices really haven’t changed much over the years. 
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Filed Under: FIR B2B Tagged With: Elon Musk, Twitter

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 135: How to Moderate Social Media In 2021

February 17, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC5312691346.mp3

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On this week’s Spin Sucks podcast episode, Gini Dietrich explores how to moderate social media in an extremely polarizing world
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Filed Under: Spin Sucks Tagged With: hide replies, Twitter

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Inside PR 527 Delay. Deny. Deflect

November 19, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr527.mp3

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Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?
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Filed Under: Inside PR Tagged With: 1.1.1.1, Cloudflare, Facebook, Nanoinfluencers, Twitter

album art: Inside PR

Inside PR 526 – The Peril of Promiscuous Following

November 11, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR526.mp3

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Reflecting on the source of investment in the search and social media giants. Also, has news media’s tilt to entertainment logic hobbled their ability to shed light on the underlying issues?
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Filed Under: Inside PR Tagged With: civility, Facebook, privacy, Twitter

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IPR 525 Unfair and Egotistical?!

November 4, 2018 by Joe Thornley, Martin Waxman and Gini Dietrich Leave a Comment

http://traffic.libsyn.com/prworks/IPR525.mp3

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Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.
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Filed Under: Inside PR Tagged With: crisis communications, Twitter

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Inside PR 521: Twitter chronologically

October 1, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/ipr521.mp3

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Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.
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Filed Under: Inside PR Tagged With: Facebook, Twitter

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Inside PR 500: The End is Not Near

April 2, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR500.mp3

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It’s episode 500 and, like the World Wide Web, we’re not going away.
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Filed Under: Inside PR Tagged With: Facebook, journalism, Tim Berners-Lee, Twitter

FIR B2B #89: Fake Followers and Real Influence

February 5, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_89.mp3

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A recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn’t be taken in by this tactic, though. There are simple ways to measure influence – and alternatives to Twitter that should be considered.
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Filed Under: FIR B2B Tagged With: blogs, followers, influence, Twitter

album art: Inside PR

Inside PR 473: Yik has Yakked

May 16, 2017 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR473.mp3

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Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
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Filed Under: Inside PR Tagged With: Feedly, Sysomos, Twitter, Yik Yak

album art: Inside PR

Inside PR 471: You can’t say that anymore

April 30, 2017 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR471.mp3

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Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros.
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Filed Under: Inside PR Tagged With: Facebook, snapchat, Spin Sucks, Twitter

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