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The best communicators are versatile; they proactively seek out opportunities to meet audiences and develop creative ways to deliver messages. Some of our greatest successes come when we recognize that one-size may not fit-all, leading us to develop new methods to reach unique sets of stakeholders.

Few understand these challenges more than Kristi Munno, who leads a full slate of communications initiatives for Ozinga, a fifth-generation family-owned company in the construction materials industry. Here’s how Kristi and team transformed their Town Hall meetings to be sure that each of Ozinga’s employees had the chance to participate — and how her team helped showcase frontline operations.

The challenge: More than half of Ozinga’s nearly 2,000 employees are considered frontline workers and do not have access to a company email addresses, creating obstacles when it comes to distributing internal communications.
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