For Immediate Release: Podcasts for Communicators
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How a light-hearted tweet blew up in Chase Bank’s face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.
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More companies are marketing themselves research, and a lot of it is pretty awful. Small sample sizes and leading questions are prime culprits. The surprising results of last week’s presidential election highlighted some of the fragility of surveys, and may make us all more skeptical. If you’re going to mount a marketing campaign around research, spend a little extra and do it right.
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