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EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP

December 5, 2022 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_65.mp3

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What is it they say about “the best laid plans?”

In this episode of the EE Voice podcast, we are joined by Caleb Gardner to discuss his new book – No Point B – and how leaders must embrace change and use effective communication in the face of developing technology, social activism, and other key elements in today’s tranformational world.

“All leadership has to be change leadership,” Caleb told us. “Because we just have so much inbound, so much new data, so much going on in the world that we’re going to have to be constantly asking our people to think differently — and we’re not prepared to ask them to have that level of mental flexibility.”
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Filed Under: EE Voice Tagged With: change_management, content_strategy, internal communications, ladder_of_engagement, Leadership, public_narrative, storytelling

FIR B2B #133: How to Construct a Compelling Case Study

February 3, 2020 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_133.mp3

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Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
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Filed Under: FIR B2B Tagged With: Avast, case studies, Domino's Pizza, J.C. Penney, Kaspersky, storytelling

Episode #32: STORYTELLING: A CONVERSATION WITH ERIC SCHNURE, FORMER WHITE HOUSE SPEECHWRITER

December 15, 2018 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_32.mp3

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Eric Schnure is the consummate storyteller. A former White House speechwriter for Vice President Al Gore with 20 years of experience counseling executives on messaging, Eric knows how to tell a great story. He also knows what makes storytelling such a powerful internal comms tool.

We’d gladly spend an afternoon sipping tea (or something stronger) on the porch with Eric, but we settled for a visit to the EE Voice virtual HQ for our last podcast of 2018. Of course, he launched right in with two stories from his White House days (okay, we asked), then reminded us that storytelling is “not just spinning a yarn.”

 
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Filed Under: EE Voice Tagged With: storytelling

album art: Inside PR

Inside PR 486: Terry Fallis on storytelling and narrative

October 16, 2017 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR486.mp3

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Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.
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Filed Under: Inside PR Tagged With: storytelling, TerryFallis

Digital & Social Media Certificates for Agencies & Professionals

059 : STORYTELLING FOR BRAND EMOTIONAL CONNECT

July 19, 2016 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/059-storytelling_for_brand_emotional_connect.mp3

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We love stories Of course, all of us love stories. We’re Indians, for heaven’s sake. We’re suckers for a good story. But why Digital marketing and stories – what’s the connection?

                     STORYTELLING FOR BRAND EMOTIONAL CONNECT 

The 59th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

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Filed Under: Digital India Tagged With: content creation, storytelling, suresh tips

CREATIVITY & FACEBOOK IQ ANNUAL REPORT !

055 : Indian Ad Guru Prahlad Kakkar on Stories & Future of E-Commerce in India

June 21, 2016 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/Digial_India_055___Story_Telling_is_the_heart_of_every_communication.mp3

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“Life is a beautiful series of stories ! if you can tell them with passion and truth, you can touch and change lives” – “Future is going to be amazing where you will see yourself surrounded by VR,IoT ” 

At Social Media Week Bangalore, Prahlad Kakar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.

Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.
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Filed Under: Digital India Tagged With: audio content, indian ecommerce, prahlad kakar, Ravi Gururaj, social media week, storytelling, Suresh Babu

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