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FIR B2B #155: Tony Patrick on How To Do Better B2B SEO

March 31, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_155.mp3

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We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of “guaranteed placement” and other come-ons that are just scams.
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Filed Under: FIR B2B Tagged With: keyword research, search engine optimization, SEO

FIR B2B #128: More SEO Secrets with Charley Spektor (Part 2)

September 25, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_128.mp3

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In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
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Filed Under: FIR B2B Tagged With: search engine optimization, SEO

FIR B2B #127: B2B SEO Secrets With Charley Spektor – Part 1

September 18, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_127.mp3

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This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google’s search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.
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Filed Under: FIR B2B Tagged With: search engine optimization, SEO

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GOOGLE ALGORITHM UPDATES, WHAT BRANDS CAN LEARN!

October 25, 2017 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/124_Google_Algorithm_Updates_What_Brands_can_learn.mp3

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Google Algorithm Updates was the topic of discussion in this week’s podcast. Aman and Suresh discuss the history of Google’s first algorithm to latest algorithm and what we can learn from it.
The 124th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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Filed Under: Digital India Tagged With: google updates, SEO

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DIGITAL INDIA #117 : ARE WEBSITES DEAD ?

September 5, 2017 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/117_Digital_India_117___Are_Websites_Dead__.mp3

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Do we still need a website in 2017, with all the platforms like Google, Amazon, Facebook, LinkedIn why, which brands should have website.

The 117th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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Filed Under: Digital India Tagged With: GOOGLE MY BUSINESS, Google+, local SEO, SEO

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DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS

June 13, 2017 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/105_DIGITAL_INDIA_105___LOCAL_SEO_Guide_NAP__GOOGLE_MY_BUSINESS.mp3

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Today we discuss the Importance of Local SEO for Small & Local Business.
When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings?
The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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Filed Under: Digital India Tagged With: GOOGLE MY BUSINESS, Google+, local SEO, SEO

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DIGITAL INDIA #092 :WHAT BUSINESSES ARE GETTING WRONG ABOUT LOCAL SEO ?

March 7, 2017 by Suresh Babu Leave a Comment

http://traffic.libsyn.com/fir/92_Digital_India_092___What_Businesses_are_Getting_Wrong_About_Local_SEO.mp3

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Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16.

The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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Filed Under: Digital India Tagged With: local SEO, SEO

album art: FIR B2B

FIR B2B #37: The Social Media Policy Shuffle

November 30, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_37.mp3

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The US FDA’s new social media shows how difficult it is for a big employer to walk the line between encouraging advocacy and not running afoul of other rules governing the workplace.
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Filed Under: FIR B2B Tagged With: content marketing, SEO, social media policy

album art: FIR B2B

FIR B2B #34: Oh, Behave!

September 30, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_34.mp3

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What your CEO should never do on Twitter; SEO takes a beating in new marketer attitude survey; is podcasting headed or the big time? Nah.

 
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Filed Under: FIR B2B Tagged With: CRM, ethics, Interactive Advertising Bureau, predictive analytics, SEO, Serial, Twitter

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