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FIR B2B #155: Tony Patrick on How To Do Better B2B SEO

March 31, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_155.mp3

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We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of “guaranteed placement” and other come-ons that are just scams.
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Filed Under: FIR B2B Tagged With: keyword research, search engine optimization, SEO

FIR B2B #128: More SEO Secrets with Charley Spektor (Part 2)

September 25, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_128.mp3

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In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
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Filed Under: FIR B2B Tagged With: search engine optimization, SEO

FIR B2B #127: B2B SEO Secrets With Charley Spektor – Part 1

September 18, 2019 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_127.mp3

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This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google’s search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.
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Filed Under: FIR B2B Tagged With: search engine optimization, SEO

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