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http://traffic.libsyn.com/fir/FIR-B2B_50.mp3Podcast: Play in new window | Download (Duration: 12:10 — 11.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIs Google Analytics ruining marketing? Samuel Scott (@samueljscott)makes a persuasive case that it is in this longish essay on TechCrunch. The gist of his argument is that if you let metrics drive strategy, then… Continue Reading →