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The Voice, a podcast from the FIR Podcast Network

The Voice Episode 113 : How Canada’s business development bank’s rebrand changed its culture

December 1, 2017 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/Episode_113_Final.mp3

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Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.
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Filed Under: The Voice by IABC Ottawa Tagged With: Annie Marsolais, BDC, Brand Overhaul, branding, IABC, IABC Ottawa, Ottawa, Rebrand, Rebranding

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