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FIR B2B #136: The Best and Worst COVID-related PR Pitches

April 9, 2020 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_136.mp3

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Our email seems to be all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and how to build a sales team that is working from home. In this episode, we take you through the good and bad articles and pitches that we have seen. Stay healthy out there folks!
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Filed Under: FIR B2B Tagged With: COVID, pitches, public relations

FIR B2B #134: Fred Bateman on the Evolving Role of PR in a Fragmented Media World

February 17, 2020 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_134.mp3

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Fred Bateman has seen momentous changes in public relations during the 30+ years he’s been in the business. As the founder of the Bateman Group embarks on a new stage in his career, he reflects on the evolving role of PR in a fragmented media landscape and the skills that it takes to thrive amid all that complexity.
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Filed Under: FIR B2B Tagged With: Bateman Group, Fred Bateman, public relations

FIR B2B #97: Notable Hits and Misses in GDPR Pitches We Received

June 1, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_97.mp3

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We discuss some of the best and worst PR pitches we received in the months running up to the launch of the General Data Privacy Regulation, and why a handful stood out.
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Filed Under: FIR B2B Tagged With: General Data Protection Regulation, pitches, public relations

Episode 125: How the Next Generation Can Fix Fake News

November 7, 2017 by Kristine d'Arbelles, Julia Kent, Ross Simmonds and Clare Bonnyman Leave a Comment

http://traffic.libsyn.com/fir/YPPEP125.mp3

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In this episode we discuss real, concrete steps young professionals, and young at heart professionals, can take to combat fake news and protect the value and trust of our industry.
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Filed Under: Young PR Pros Tagged With: career, career advice, career tips, communications, fake news, job, jobs, julia kent, kristine d’arbelles, PR, professionals, public relations, ross simmonds, trust, young pr pros, youngprpros

FIR B2B #75: Beth Winkowski does B2B PR very well

June 22, 2017 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_75.mp3

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This week we speak with someone who does B2B public relations very well. Beth Winkowski has had her own PR firm for more than a decade after working for years with leading-edge tech companies. Both Paul and David have always admired her judgment, sensitivity and attention to detail. Many PR people will tell you their job is to make journalists’ work easier. Beth delivers on that claim.
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Filed Under: FIR B2B Tagged With: Beth Winkowski, communications, PR, public relations

Episode 114: How to be Creative

November 23, 2016 by Kristine d'Arbelles Leave a Comment

http://traffic.libsyn.com/fir/EP114FIRSTDRAFT.mp3

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One of the benefits of working in the industry of public relations, communications and marketing is the ability to be creative. We work in a unique world where our job is to find creative ways to tell a story. In this episode, our hosts share their secrets on what they do to cultivate their creativity.
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Filed Under: Young PR Pros Tagged With: advice, career, choices, clare bonnyman, communications, creative process, creativity, job, jobs, julia kent, kentjulia, kristine d’arbelles, PR, public relations, ross simmonds, young pr pros, young pros

The Crisis Show #119: Communication Lessons from Election 2016

November 17, 2016 by Rich Klein Leave a Comment

https://traffic.libsyn.com/fir/Leadership_Lessons_in_Crisis_Communications_from_Election_2016-1.mp3

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Rich Klein was joined by Ruth Sherman and Tripp Frohlichstein to analyze how the communication styles of Donald Trump and Hillary Clinton made a difference in the election
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Filed Under: The Crisis Show Tagged With: branding, business, CEO, communication, communications, content marketing, corporate, crisis communications, Donald Trump, election, higher education, Hillary Clinton, Leadership, POTUS, PR, public relations, social media

The Crisis Show #118: Live Streaming & Crisis Management

November 4, 2016 by Rich Klein Leave a Comment

http://traffic.libsyn.com/fir/Live_Streaming__Crisis_Management.mp3

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In this episode, host Rich Klein is joined by worldwide digital marketing expert Krishna De to discuss the rapid growth of live streaming in the past two years and how the technology has impacted crisis communications and crisis management.
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Filed Under: The Crisis Show Tagged With: corporate communications, crisis communications, crisis management, digital media, Krishna De, live streaming, marketing, PR, public relations, Rich Klein, social media

Crisis Show #117: Media Training for Crisis Management

October 20, 2016 by Rich Klein Leave a Comment

http://traffic.libsyn.com/fir/fir-crisis-1.mp3

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The Crisis Show’s first episode under the FIR umbrella on October 19, 2016 was hosted by Rich Klein (Rich Klein Crisis Management) with guests Tripp Frohlichstein (Media Masters) and Greg Brooks (The West Third Group).
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Filed Under: The Crisis Show Tagged With: CEO, corporate reputation, crisis communications, crisis management, executives, Leadership, Media training, PR, public relations

Episode 113: Making Career Choices

October 20, 2016 by Kristine d'Arbelles Leave a Comment

http://traffic.libsyn.com/fir/EP_113_FINAL_MIX.mp3

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The average person will make a career change approximately five to seven times during their working life. With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on how to best approach making a career decision.
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Filed Under: Young PR Pros Tagged With: advice, career, choices, clare bonnyman, communications, job, jobs, julia kent, kentjulia, kristine d’arbelles, PR, public relations, ross simmonds, young pr pros, young pros

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