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FIR B2B #93: Is privacy finally a thing for B2B marketers?

March 24, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_93.mp3

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With the DeleteFacebook meme taking hold, privacy concerns may have finally reached a tipping point. B2B marketers who have been relishing the opportunity to personalize their interactions should perhaps pause and think about the potential backlash. 
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Filed Under: FIR B2B Tagged With: #DeleteFacebook, Facebook, privacy

album art: Inside PR

The tools we need to take control of my personal privacy and data

February 11, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR497.mp3

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The Privacy Commissioner of Canada looks at de-indexing and takedown notices as tools to provide us with more control over our data. And we take another look at the opacity of Facebook’s measures on news in the Newsfeed.
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Filed Under: Inside PR Tagged With: data, Facebook, news, privacy

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Inside PR 467: No time for sleep

February 22, 2017 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR467.mp3

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http://traffic.libsyn.com/prworks/IPR467.mp3Podcast: Play in new window | Download (Duration: 15:45 — 12.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsOn this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to… Continue Reading →

Filed Under: Inside PR Tagged With: privacy, snapchat

album art: Inside PR

Inside PR 465: Let’s take it virtual

February 6, 2017 by Gini Dietrich, Joe Thornley and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR465.mp3

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http://traffic.libsyn.com/prworks/IPR465.mp3Podcast: Play in new window | Download (Duration: 28:07 — 22.7MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsGini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday,… Continue Reading →

Filed Under: Inside PR Tagged With: distributed content, privacy, virtual agencies

album art: FIR B2B

#30: Inside Paid Digital Marketing

July 8, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_30.mp3

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Paid digital advertising is a delicate balance between targeting and intrusion. Greg Johns of Initiative shares some insider details about how data mining companies use cookies for anonymous profiling to enable their customers to customize messaging and even correlate digital and off-line behavior.
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Filed Under: FIR B2B Tagged With: data mining, digital advertising, digital marketing, Paid media, privacy, profiling

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