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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 177: A PESO Model Primer

January 5, 2022 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC2595753491.mp3

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On this week’s episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your communications plan.
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Filed Under: Spin Sucks Tagged With: Coschedule, PESO Model, Pocket, PRWeek

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 172: 94% of Communicators think WHAT?

November 17, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC1205422989.mp3

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https://traffic.megaphone.fm/OSC1205422989.mp3Podcast: Play in new window | Download (Duration: 9:36 — 8.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do,… Continue Reading →

Filed Under: Spin Sucks Tagged With: MuckRack PR Measurement Report, PESO Model, techcrunch, trust insights

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 168: Look Who Values Content Marketing!

October 20, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC7949465769.mp3

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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses both the Content Marketing Institute and MarketingProfs trends and insights report, and how they illustrate the pandemic’s impact on the value of content marketing. 
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Filed Under: Spin Sucks Tagged With: Content Marketing Institute, Marketing Profs, PESO Model, spin sucks community

Inside PR podcast

Inside PR 554: Social Content Meets the Sound of Silence

October 6, 2021 by Martin Waxman Leave a Comment

https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3

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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →

Filed Under: Inside PR Tagged With: content marketing, Gini Dietrich, Joe Thornley, Martin Waxman, PESO Model, PR podcast, social media

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 165: How Far We’ve Come

September 15, 2021 by Gini Dietrich Leave a Comment

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On this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then.
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Filed Under: Spin Sucks Tagged With: PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 161: Who’s Opening Your Pitch?

August 18, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC6705468100.mp3

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In this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out.
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Filed Under: Spin Sucks Tagged With: PESO Model, Spin Sucks

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation

August 11, 2021 by Gini Dietrich Leave a Comment

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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it.
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Filed Under: Spin Sucks Tagged With: PESO Model, spin sucks community, the economist

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 154: The Top Challenges Communicators Face

June 30, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC5883132194.mp3

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On this week’s episode of the Spin Sucks Podcast, Gini Dietrich breaks down the results from a recent survey conducted by MuckRack about the challenges that the PR industry is facing.
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Filed Under: Spin Sucks Tagged With: muckrack survey, PESO Model, spin sucks community

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 130: A PESO Model Primer for 2021

January 6, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC9460002210.mp3

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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it. 
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Filed Under: Spin Sucks Tagged With: PESO Model, peso model certification

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 117: What Justice Ginsburg Meant to All of Us

September 23, 2020 by Gini Dietrich Leave a Comment

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Justice Ginsburg fought for equal rights, regardless of gender, but the time we’re in right now feels eerily like a step back 50 years. On this week’s podcast episode, Gini Dietrich describes the work we still have left to do.
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Filed Under: Spin Sucks Tagged With: PESO Model, ruth bader ginsburg, spin sucks community

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