For Immediate Release: Podcasts for Communicators
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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses both the Content Marketing Institute and MarketingProfs trends and insights report, and how they illustrate the pandemic’s impact on the value of content marketing.
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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →
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On this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then.
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In this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out.
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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it.
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On this week’s episode of the Spin Sucks Podcast, Gini Dietrich breaks down the results from a recent survey conducted by MuckRack about the challenges that the PR industry is facing.
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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it.
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Justice Ginsburg fought for equal rights, regardless of gender, but the time we’re in right now feels eerily like a step back 50 years. On this week’s podcast episode, Gini Dietrich describes the work we still have left to do.
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In the last in the PESO Model series we’ve been focused on for the past several weeks, Gini Dietrich shows you how to measure the effectiveness of your work.
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As you build shared media into your PESO Model program, it’s one of the easiest things to implement while you work on everything else. Gini Dietrich shows you how on this episode of the Spin Sucks podcast.
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