For Immediate Release: Podcasts for Communicators
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This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model” and explains how to measure its success.
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Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media.
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On this week’s episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your communications plan.
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Podcast: Play in new window | Download (Duration: 9:36 — 8.9MB) | Embed
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https://traffic.megaphone.fm/OSC1205422989.mp3Podcast: Play in new window | Download (Duration: 9:36 — 8.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do,… Continue Reading →
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On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses both the Content Marketing Institute and MarketingProfs trends and insights report, and how they illustrate the pandemic’s impact on the value of content marketing.
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https://traffic.libsyn.com/secure/prworks/Inside_PR_554_Sept_30_2021.mp3Podcast: Play in new window | Download (Duration: 20:37 — 28.3MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsHave your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media… Continue Reading →
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On this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then.
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In this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out.
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On today’s episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it.
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On this week’s episode of the Spin Sucks Podcast, Gini Dietrich breaks down the results from a recent survey conducted by MuckRack about the challenges that the PR industry is facing.
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