For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 16:11 — 14.9MB) | Embed
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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it.
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Justice Ginsburg fought for equal rights, regardless of gender, but the time we’re in right now feels eerily like a step back 50 years. On this week’s podcast episode, Gini Dietrich describes the work we still have left to do.
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Podcast: Play in new window | Download (Duration: 14:25 — 13.3MB) | Embed
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In the last in the PESO Model series we’ve been focused on for the past several weeks, Gini Dietrich shows you how to measure the effectiveness of your work.
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Podcast: Play in new window | Download (Duration: 12:40 — 11.7MB) | Embed
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As you build shared media into your PESO Model program, it’s one of the easiest things to implement while you work on everything else. Gini Dietrich shows you how on this episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 14:43 — 13.6MB) | Embed
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If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that’s what Gini talks about in this week’s episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 13:06 — 12.1MB) | Embed
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The PESO model is like a pyramid. Each corner of the base must be built solidly, or the entire structure will collapse. In this week’s show, Gini Dietrich talks about the improvements made to the PESO model graphic and process.
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Podcast: Play in new window | Download (Duration: 9:58 — 9.2MB) | Embed
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A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the franchise and we look to the PESO model to help him out.
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Podcast: Play in new window | Download (Duration: 15:13 — 14.0MB) | Embed
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The PESO model has many uses and applications. In this week’s show, Gini Dietrich talks about who within an organization can use it, the different ways they can, and what happens when they don’t.
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Podcast: Play in new window | Download (Duration: 15:47 — 14.5MB) | Embed
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About eight years ago, we launched the PESO model. Today it’s everywhere. Although we’ve constantly refined and improved it over the years, it’s not always easy to implement.
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Podcast: Play in new window | Download (Duration: 25:11 — 23.2MB) | Embed
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In this episode of the Spin Sucks podcast, Gini Dietrich and Megan Dougherty discuss content creation, the PESO model, and the pros and cons of writing a book.
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