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The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 130: A PESO Model Primer for 2021

January 6, 2021 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC9460002210.mp3

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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it. 
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Filed Under: Spin Sucks Tagged With: PESO Model, peso model certification

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 108: Using Shared Media In the PESO Model

July 8, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC3797367642.mp3

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As you build shared media into your PESO Model program, it’s one of the easiest things to implement while you work on everything else. Gini Dietrich shows you how on this episode of the Spin Sucks podcast.
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Filed Under: Spin Sucks Tagged With: fomo, PESO Model, peso model certification, S.I. Newhouse School for Public Communications, tiktok, vero

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 106: Owned Media In a PESO Model Program

June 24, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC2811922924.mp3

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If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that’s what Gini talks about in this week’s episode of the Spin Sucks podcast.
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Filed Under: Spin Sucks Tagged With: PESO Model, peso model certification

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 105: Using the PESO Model to Pivot Your Career

June 17, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC8106744330.mp3

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Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. The PESO Model helps you do all of that, and more. Gini Dietrich shows you how.
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Filed Under: Spin Sucks Tagged With: built to sell, peso model certification, traction

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 096: Implement PESO Model for Every Sized Team

April 8, 2020 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC4108868566.mp3

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On this week’s Spin Sucks podcast episode, we talk about how to implement the PESO Model, no matter the size—or experience—of your team.
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Filed Under: Spin Sucks Tagged With: adrienne richardson, peso model certification, syracuse university, trust insights

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