For Immediate Release: Podcasts for Communicators
Podcast: Play in new window | Download (Duration: 16:11 — 14.9MB) | Embed
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On today’s Spin Sucks podcast episode, learn more about the PESO Model: why you need it, why your communications program should evolve, how to measure it, and why executives love it.
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Podcast: Play in new window | Download (Duration: 12:40 — 11.7MB) | Embed
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As you build shared media into your PESO Model program, it’s one of the easiest things to implement while you work on everything else. Gini Dietrich shows you how on this episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 14:43 — 13.6MB) | Embed
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If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that’s what Gini talks about in this week’s episode of the Spin Sucks podcast.
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Podcast: Play in new window | Download (Duration: 10:01 — 9.3MB) | Embed
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Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. The PESO Model helps you do all of that, and more. Gini Dietrich shows you how.
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Podcast: Play in new window | Download (Duration: 13:14 — 12.2MB) | Embed
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On this week’s Spin Sucks podcast episode, we talk about how to implement the PESO Model, no matter the size—or experience—of your team.
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