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FIR B2B #115: Social Media Adoption Over the Years – the Latest from the Annual UMass Survey

February 14, 2019 by David Strom and Paul Gillin Leave a Comment

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University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year’s study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.
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Filed Under: FIR B2B Tagged With: Nora Ganim Barnes, social media research, University of Massachusetts Dartmouth

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