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http://traffic.libsyn.com/fir/fir-highered59.mp3Podcast: Play in new window | Download (Duration: 24:54 — 11.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThe success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated… Continue Reading →