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Episode #57 – Tips from a Pro: Strategies to Boost Your IC Measurement

October 25, 2021 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_57.mp3

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As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? 

“I think communications in general is hard to measure. It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. 

A former lawyer, librarian and writer, George uses his keen attention to detail to drive measurement strategy and uncover insights that impact business outcomes. In our conversation, George touches on a variety of subjects that all point back to one of Sharon and my favorite topics: How to marry quantitative and qualitative employee feedback, put it to use, and show your employees (and your executives) that their feedback is being put to use. 
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Filed Under: EE Voice Tagged With: employee_communications, executive_communication, measurement

How to complete a global internal audit in 60 days

July 27, 2018 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_29.mp3

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Picture this: You work for a US-based Fortune 100 corporation with more employees than the population of Buffalo, N.Y. You’re responsible for communications to hundreds of thousands of employees across the US, Canada, Latin America, Europe, Asia, Middle East, North Africa and Sub-Saharan Africa.

Your assignment (should you have any choice but to accept it): Complete a global internal communications audit in 60 days.

In this episode of EE Voice, Sharon Phillips and Sharon McIntosh reflect on how they not only survived a high-pressure global IC audit for PepsiCo (23 focus groups and in-person visits to six countries!) but walked away with valuable new insights into the very thing they were auditing – internal communications. Tune in to hear them relive the journey and the lessons they learned along the way.
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Filed Under: EE Voice Tagged With: internal_audit, measurement

The Voice, a podcast from the FIR Podcast Network

The Voice Episode 117: Measuring what Matters

June 11, 2018 by Sherrilynne Starkie Leave a Comment

http://traffic.libsyn.com/thevoice/The_Voice_116_Final.mp3

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Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.
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Filed Under: The Voice by IABC Ottawa Tagged With: analytics, communications, Evaluation, Goals, IABC, IABC Ottawa, measurement, Round Table, social media, The Voice

Episode #23: The best of EE Voice: Looking back (and ahead) on our top six IC tips

December 22, 2017 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_23.mp3

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Our listener and friend Laura Field had a terrific suggestion: Pull our top guest tips into one podcast.

So here it is.

It was tough choosing since Sharon and I had so many edifying interviews over our past 22 episodes. But looking back, these were our favorites. Just some of the tips we discuss:
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Filed Under: EE Voice Tagged With: crisis communications, employee advocacy, measurement

Episode #22 – Should We Stop Measuring Internal Comms? – With Bloomberg’s Ethan McCarty

November 12, 2017 by Sharon McIntosh and Sharon Phillips 2 Comments

https://traffic.libsyn.com/fir/EE_Voice_episode_22.mp3

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Ethan McCarty can freak you out, particularly if you’re an internal communications professional. For example, he recently wrote a blog entitled, “Don’t Measure Internal Communications.” Wait … what?

And when I heard him speak at a Poppulo conference last summer, I knew he’d be a terrific EE Voice guest. Because he’s doing some unexpected – and successful – work in his job as Global Head of Employee and Innovation Communications for Bloomberg. He didn’t disappoint.
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Filed Under: EE Voice Tagged With: employee_communications, integrity, internal_communications, measurement, transparency

Episode #20: Taking the Mystery Out of Digital Measurement

July 18, 2017 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_20.mp3

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Hard to believe, but we made it to podcast #20! (Sharon and I want to thank all of our listeners for sticking with us this far.) In this episode, we talk to David Cronin, chief technology officer of DevFacto, about how we can better measure our digital communications.
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Filed Under: EE Voice Tagged With: measurement, mobile

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