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As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable?
“I think communications in general is hard to measure. It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies.
A former lawyer, librarian and writer, George uses his keen attention to detail to drive measurement strategy and uncover insights that impact business outcomes. In our conversation, George touches on a variety of subjects that all point back to one of Sharon and my favorite topics: How to marry quantitative and qualitative employee feedback, put it to use, and show your employees (and your executives) that their feedback is being put to use.
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