marketing Archives - FIR Podcast Network

FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

March 6, 2023 by David Strom and Paul Gillin Leave a Comment

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https://traffic.libsyn.com/fir/Fir_B2B_158.mp3Podcast: Play in new window | Download (Duration: 18:59 — 14.1MB) | EmbedSubscribe: Email | RSS | Subscription OptionsWe are back after a hiatus and speaking to Anna Griffin, who recently joined cloud storage provider Commvault as Chief Market Officer. Anna has held marketing leadership positions at Smartsheet, Intercom, Nortel, CA and Juniper Networks, among others…. Continue Reading →

Passport Travel Marketing & PR #035: Email Marketing

May 19, 2019 by Chris Christensen Leave a Comment

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http://traffic.libsyn.com/fir/035Passport.mp3Podcast: Play in new window | Download (Duration: 54:10 — 37.4MB) | EmbedSubscribe: Email | RSS | Subscription OptionsInterview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer… Continue Reading →

Episode #35: Hey, Internal Comms: Marketing needs you

April 17, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

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Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.

He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”

The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.

Tune in as we talk with Douglas about the many ways internal comms can support the brand.
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Passport Travel Marketing & PR #032: Using Video

March 17, 2019 by Chris Christensen Leave a Comment

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http://traffic.libsyn.com/fir/032Passport.mp3Podcast: Play in new window | Download (Duration: 44:36 — 30.8MB) | EmbedSubscribe: Email | RSS | Subscription Options Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this… Continue Reading →

FIR B2B #105: The Upside of Polarization and the Great Podcast Correction

September 26, 2018 by David Strom and Paul Gillin Leave a Comment

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The power of polarization, the promise of podcasts, and the potency of the keyboard are all covered this week, and how they all relate to brand marketing.
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FIR B2B #98: Why doesn’t marketing attract more recent grads?

June 13, 2018 by David Strom and Paul Gillin Leave a Comment

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Why isn’t marketing attracting more college grads? That is the topic Paul and David explore this week, starting with the results of this study commissioned by Marketing Week earlier this year which found just 3% of undergraduates thought marketing offered them the best career opportunities.
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The Crisis Show #118: Live Streaming & Crisis Management

November 4, 2016 by Rich Klein Leave a Comment

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In this episode, host Rich Klein is joined by worldwide digital marketing expert Krishna De to discuss the rapid growth of live streaming in the past two years and how the technology has impacted crisis communications and crisis management.
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#35: Help, Don’t Sell

October 12, 2015 by Paul Gillin Leave a Comment

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Forrester Research’s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O’Neill, and that means pitches won’t work anymore. The new job of the marketer is to help the buyer make a decision.
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#820: Marketing is shifting from agencies and moving in-house

August 10, 2015 by Neville Hobson and Shel Holtz Leave a Comment

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Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; controlling the media channels: can football win the game? and much more.
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FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

Passport Travel Marketing & PR #035: Email Marketing

Episode #35: Hey, Internal Comms: Marketing needs you

Passport Travel Marketing & PR #032: Using Video

FIR B2B #98: Why doesn’t marketing attract more recent grads?

#35: Help, Don’t Sell

#820: Marketing is shifting from agencies and moving in-house

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