For Immediate Release: Podcasts for Communicators
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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP.
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Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
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Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.
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You ARE Facebook’s product. But you don’t have to be. And look at LinkedIn now. 15 years old and going strong.
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What’s ahead for B2B sales and marketing in 2018? Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions, put together a series of predictions, and in this discussion he expands upon them and tells of the role that LinkedIn will play.
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http://traffic.libsyn.com/fir/Fir-B2B_46.mp3Podcast: Play in new window | Download (Duration: 32:10 — 29.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsNews & Comment Jeff Bezos is putting his imprint on The Washington Post in some decisive ways, bringing the same thinking and technology that have made Amazon.com such an engaging commerce site to bear… Continue Reading →
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Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
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http://traffic.libsyn.com/fir/Fir-B2B_44.mp3Podcast: Play in new window | Download (Duration: 25:10 — 23.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis week we welcome David Strom (right) as the new co-host of FIR B2B. Dave replaces Eric Schwartzman, whose new job doesn’t permit him the time to continue on a regular basis. We hope Eric will… Continue Reading →
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Social media strategist Andy DeBrunner of B2B marketing agency Godfrey tells how even heavy equipment companies can have fun with social media and outlines the five most common profiles of social media marketers he encounters, ranging from the “apprentice” to the “one-night stand.”
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