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FIR B2B #148: The Changing Landscape of B2B Discussion Groups

July 28, 2021 by David Strom and Paul Gillin Leave a Comment

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A new report on social media usage by the channel by Jay McBain of Forrester Research finds that the groups people use and the way they use them is changing amid a 13.2%, 490 million-user surge in social media use in 2020.

 
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Filed Under: FIR B2B Tagged With: Clubhouse, Discord, discussion forums, Facebook, Forrester Research, Jay McBain, LinkedIn, reddit

FIR B2B #138: Keeping it Real

June 5, 2020 by David Strom and Paul Gillin Leave a Comment

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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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Filed Under: FIR B2B Tagged With: authenticity, COVID-19, influencer marketing, LinkedIn, Saleforce.com

album art: Inside PR

Inside PR 529: Damian Collins 1; Mark Zuckerberg 0

December 9, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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Facebook may have more members than any country has population. And Mark Zuckerberg may feel he’s too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn’t bigger than Damian Collins, MP.
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Filed Under: Inside PR Tagged With: Damian Collins, Facebook, LinkedIn, Post Reports

FIR B2B #107 – What LinkedIn’s Latest Sales Research Says About the State of B2B Marketing

October 29, 2018 by David Strom and Paul Gillin Leave a Comment

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Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
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Filed Under: FIR B2B Tagged With: Justin Shriber, LinkedIn, LinkedIn State of Sales report, research

album art: Inside PR

Backstage at Lynda.com

July 17, 2018 by Joe Thornley, Martin Waxman and Gini Dietrich Leave a Comment

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Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.

 
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Filed Under: Inside PR Tagged With: LinkedIn, Lynda.com

album art: Inside PR

Yes, you ARE the product. But you don’t have to be.

May 8, 2018 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

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You ARE Facebook’s product. But you don’t have to be. And look at LinkedIn now. 15 years old and going strong.
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Filed Under: Inside PR Tagged With: Facebook, LinkedIn

FIR B2B #87: A LinkedIn Exec’s 2018 Sales and Marketing Predictions

January 11, 2018 by David Strom and Paul Gillin Leave a Comment

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What’s ahead for B2B sales and marketing in 2018? Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions, put together a series of predictions, and in this discussion he expands upon them and tells of the role that LinkedIn will play.
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Filed Under: FIR B2B Tagged With: Justin Shriber, LinkedIn, predictions

FIR B2B #46: LinkedIn’s B2B Marketing Chief Tells What Works

July 5, 2016 by Paul Gillin and David Strom Leave a Comment

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http://traffic.libsyn.com/fir/Fir-B2B_46.mp3Podcast: Play in new window | Download (Duration: 32:10 — 29.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsNews & Comment Jeff Bezos is putting his imprint on The Washington Post in some decisive ways, bringing the same thinking and technology that have made Amazon.com such an engaging commerce site to bear… Continue Reading →

Filed Under: FIR B2B Tagged With: B2B marketing, David Karel, LinkedIn, SlideShare

Inside PR podcast

Inside PR 446: Midroll acquisition of Stitcher is bad news for independent podcasters

June 20, 2016 by Joe Thornley, Gini Dietrich and Martin Waxman Leave a Comment

http://traffic.libsyn.com/prworks/IPR446.mp3

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Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
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Filed Under: Inside PR Tagged With: LinkedIn, Microsoft, Midroll, Stitcher, UNU

album art: FIR B2B

Fir B2B #44: Microsoft’s LinkedIn Gambit; Predictive Analytics for the Rest of Us

June 13, 2016 by Paul Gillin and David Strom Leave a Comment

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http://traffic.libsyn.com/fir/Fir-B2B_44.mp3Podcast: Play in new window | Download (Duration: 25:10 — 23.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis week we welcome David Strom (right) as the new co-host of FIR B2B. Dave replaces Eric Schwartzman, whose new job doesn’t permit him the time to continue on a regular basis. We hope Eric will… Continue Reading →

Filed Under: FIR B2B Tagged With: LinkedIn, predictive analytics, Radius Intelligence Inc.

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