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FIR B2B #107 – What LinkedIn’s Latest Sales Research Says About the State of B2B Marketing

October 29, 2018 by David Strom and Paul Gillin Leave a Comment

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Once again we speak with Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions. LinkedIn’s new State of Sales report examines how top sales performers are using technology and modern strategies to build trust with buyers and close more deals. This relationship with buyers makes the survey more interesting reading. Justin has lots more insights for B2B marketers in our conversation.
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Filed Under: FIR B2B Tagged With: Justin Shriber, LinkedIn, LinkedIn State of Sales report, research

FIR B2B #87: A LinkedIn Exec’s 2018 Sales and Marketing Predictions

January 11, 2018 by David Strom and Paul Gillin Leave a Comment

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What’s ahead for B2B sales and marketing in 2018? Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions, put together a series of predictions, and in this discussion he expands upon them and tells of the role that LinkedIn will play.
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Filed Under: FIR B2B Tagged With: Justin Shriber, LinkedIn, predictions

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