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Episode #35: Hey, Internal Comms: Marketing needs you

April 17, 2019 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_35.mp3

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Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.

He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”

The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.

Tune in as we talk with Douglas about the many ways internal comms can support the brand.
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Filed Under: EE Voice Tagged With: branding, internal communications role, marketing

Episode #16: The Changing Role of the Internal Communicator

March 15, 2017 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_16.mp3

Podcast: Play in new window | Download (Duration: 23:28 — 26.9MB) | Embed

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Nearly every organization is currently undergoing some type of transformation. But are internal communicators changing as well? In this episode, we discuss the evolving role of internal communicators – and what training and focus areas they should be developing today to serve the company of tomorrow.

We also hear from three experts in the field: Shel Holtz, principal of Holtz Communication + Technology; Jeff Herrington, who runs Jeff Herrington Communications; and Mark Dollins, current head of executive and global internal communication at DuPont. They share their views on how communicators need to evolve and change (and why Jeff thinks all of us deserve a new car!)

Take a listen, and let us know what you think!
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Filed Under: EE Voice Tagged With: internal communications role

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