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Douglas Spenc
er knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of Boston-based consultancy Spencer Brenneman has spent two decades traversing the globe to work with brands in every sector from financial services to nonprofits.
He has the same advice for all of them: Embrace brand strategy as “your business’ very best friend – part coach, conscience, parent, partner, judge, jury, conductor and station agent.”
The same advice applies to internal communicators. And in this episode of EE Voice, you’ll hear why.
Tune in as we talk with Douglas about the many ways internal comms can support the brand.
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organization is currently undergoing some type of transformation. But are internal communicators changing as well? In this episode, we discuss the evolving role of internal communicators – and what training and focus areas they should be developing today to serve the company of tomorrow.
