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FIR B2B #138: Keeping it Real

June 5, 2020 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_138.mp3

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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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Filed Under: FIR B2B Tagged With: authenticity, COVID-19, influencer marketing, LinkedIn, Saleforce.com

Passport Travel Marketing & PR #034: Influencer Marketing

May 6, 2019 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/034Passport.mp3

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http://traffic.libsyn.com/fir/034Passport.mp3Podcast: Play in new window | Download (Duration: 1:24:34 — 58.4MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsInterview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200… Continue Reading →

Filed Under: Passport Tagged With: content marketing, influencer marketing, travel marketing, travel pr

Passport Travel Marketing & PR #030: “Influencer Marketing”

December 30, 2018 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/030Passport.mp3

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http://traffic.libsyn.com/fir/030Passport.mp3Podcast: Play in new window | Download (Duration: 1:08:18 — 47.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options We discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies. Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011…. Continue Reading →

Filed Under: Passport Tagged With: cotent marketing, influencer marketing, travel marketing

FIR B2B #91: All About Influencer Marketing with Marshall Kirkpatrick

February 22, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_91.mp3

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Guest Marshall Kirkpatrick, who founded Little Bird and who now leads influencer marketing at Sprinklr, talks about how to understand and find the best influencers for your B2B brand. 
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Filed Under: FIR B2B Tagged With: influencer marketing, Little Bird, Marshall Kirkpatrick, Sprinklr

PASSPORT TRAVEL MARKETING & PR #007: Vetting Influencers

August 6, 2017 by Chris Christensen Leave a Comment

http://traffic.libsyn.com/fir/007Passport_-_Dalene_Heck.mp3

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Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process.
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Filed Under: Passport Tagged With: influencer marketing, travel marketing, travel pr

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